Location: This role is based in Ossett, Wakefield in Yorkshire. All candidates applying should be within commuting distant as the role will require you to be working on site for the majority of your time.

Background and context

Face the Future Online Ltd is part of the Face the Future Group. The group of companies includes both a clinic and online retail. Face the Future Online Ltd is one of the UK’s leading online retailers of cosmeceutical skin care products. Our passion and expertise in skin started in 2005 with our clinic and in 2008, the Face the Future online shop was born. Our online shop allows us to provide comprehensive home-treatment products to improve skin and make it the best it can be. As an authorised stockist of hundreds of skincare and beauty brands, we are in the unique and fortunate position to be able to offer our customers a completely bespoke service with the very best and most effective products tailored to their skin concerns, skin goals, and budget.

Purpose/Summary

Reporting to our Head of Marketing Communications and working across the Group, we are looking for maternity cover for our current Social Media Manager, starting in June for an 8 month fixed period, from the start of July 2026. The successful candidate will be responsible for managing and growing Face The Future and Luxurious Look’s social media channels. They will be in charge of implementing a clear and innovative social media strategy that pushes the boundaries and makes Face The Future standout within the beauty industry. Savvy about the latest social tricks and trends, the Social Media Manager will manage the creation and production of all social media content including video, livestreams, and educational assets.

Key Accountabilities

1. Developing and implementing a social commerce strategy aligned to our overall business strategy and continuously improving the performance across all key metrics (reach, engagement and sales)

2. To produce a range of social content for both our online shops, aligned to our brand guidelines, including:

a. Producing social content to support tactical campaigns and key trading events

b. Developing social media content to support new brand and product launch campaigns.

c. Creating educational social content to support the launch of key online initiatives.

d. Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.

3. Scheduling all content across our existing social media channels including Facebook, Instagram, Tik Tok, LinkedIn, YouTube and Pinterest and Reddit.

4. Support our clinic team in ensuring all content created and published meets best practices.

5. Working alongside our outsourced Paid Social agency to produce targeted and paid-specific social content to support campaigns, and align with our organic content.

6. Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.

7. Creating social media content briefs for all planned UGC and influencer activity.

8. Contributing to new content ideas in monthly and quarterly planning sessions.

9. Providing social media reporting across all channels to the wider management team.

10. Produce content and providing support in a range of scenarios, both on-site and off-site, including Vox Pops hosted influencer and customer events.

11. Monitoring new social trends within the beauty and wider industries to produce reactive, viral-worthy content across all social media channels.

12. Launching and cultivating our community programme, through turning existing customers into brand advocates and developing community who provides regular feedback to the brand.

13. Monitoring competitor social activity and highlighting opportunities and threats with the wider team.

14. Hosting and managing live events via social and our shopping channels

Person Specification

Essential:

· Minimum two years experience in a Social Media and influencer marketing role (executive or manager level)

· Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, Tik Tok, YouTube, Pinterest and Reddit

· Self starter, who can integrate into the team immediately

· Passionate about the world of beauty and keeping abreast of changes within the industry

· Extensive knowledge in implementing social media strategies to achieve growth

· Video editing skills and design software (e.g. CapCut, Adobe Premiere, Canva or similar)

· A creative and innovative thinker who has the potential to create viral-worthy social campaigns

· Ability to analyse and present social media channel performance

· Confident and articulate in front of the camera and directing content production

· Strong attention to detail, whilst producing video content at pace

· Ability to balance creativity with commercial thinking

· Strong understanding of what content works across different formats and target audiences

· Positive attitude with a high level of motivation and initiative who is seeking to grow professionally

· Flexibility in terms of role supporting the wider business

· Willing to work flexible hours to include weekends, bank holidays and evenings

Desirable:

· Experience working within the beauty industry

· Knowledge of technology solutions including GA4, Later and Buzzsprout

· Understanding of the beauty industry and buying motivators, specifically in relation to the Face The Future brand and industry

· Retail experience (ideally in Health and Beauty)

Job Types: Full-time, Permanent

Pay: From £30,000.00 per year

Benefits:

Company events
Company pension
On-site parking
Store discount
Work from home

Ability to commute/relocate:

Ossett WF5 9TQ: reliably commute or plan to relocate before starting work (required)

Education:

A-Level or equivalent (preferred)

Experience:

Social media marketing: 2 years (preferred)
social media: 2 years (preferred)

Work Location: In person

Social Media Manager (Maternity Leave Cover)

About Face the Future