Social Media Manager

At GiftTree, we curate and deliver elevated gifting experiences that celebrate life's most meaningful moments. From handcrafted gourmet gift baskets and premium wines to executive corporate gifts, we pride ourselves on exceptional quality, beautiful presentation, and seamless delivery.
We are seeking a creative, strategic, and highly organized Remote Social Media Manager to own our brand voice, expand our digital community, and elevate our online presence. If you love storytelling, have an eye for luxury aesthetics, and know how to turn social media engagement into lasting brand loyalty, we want you on our team!

What You'll Do

• Develop, implement, and manage our multi-channel social media strategy across Instagram, Facebook, and TikTok to increase brand awareness and engagement.
• Maintain a consistent, sophisticated, and welcoming brand voice across all social platforms and community interactions.
• Plan and execute a monthly content calendar that aligns with seasonal holidays, peak gifting periods, and corporate marketing campaigns.
• Engage daily with our community by responding to comments, direct messages, and brand mentions to build strong customer relationships.
• Identify, pitch, and manage partnerships with influencers, content creators, and complementary brands to expand our reach.
• Monitor social media trends, tools, and platform updates to keep our brand at the forefront of digital marketing innovation.
• Track, analyze, and report weekly and monthly performance metrics to optimize content strategy and demonstrate ROI.

Competitive salary ($55k - $64k)
What You Bring

• An exceptional eye for luxury aesthetics, visual storytelling, and styling, with the ability to source and curate high-end user-generated content (UGC) and studio photography.
• Exceptional copywriting skills with the ability to write elegant, engaging, and on-brand captions for both consumer and corporate audiences.
• Deep understanding of the algorithms, best practices, and trends unique to Instagram, and Facebook
• Comfortable using platform analytics and scheduling tools to track performance, measure ROI, and pivot strategies accordingly.
• Highly organized, detail-oriented, and able to work independently in a fast-paced, remote environment.

Benefits & Perks

• Comprehensive health, dental, and vision insurance
• Paid Time Off (PTO) and company holidays
• Generous employee discount on GiftTree products
• Flexible, fully remote work environment