Social Media Manager

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Abuja, Nigeria

Responsibilities:

Social Media Management:

• Manage the company’s social media accounts, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter) and YouTube
• Develop and execute monthly social media content calendars
• Schedule and publish daily posts consistently
• Monitor trends and create relevant real estate content

Content Creation:

• Create high-quality graphics, reels, videos, flyers, and promotional content
• Produce engaging property showcase videos and site inspection updates
• Write compelling captions and marketing copy for property promotions
• Cover company events, trainings, inspections, and client testimonials

Lead Generation & Marketing:

• Generate qualified real estate leads through social media campaigns
• Run paid advertisements and promotional campaigns
• Increase followers, engagement, and online inquiries
• Promote company projects, estates, and investment opportunities

Brand Management:

• Maintain a professional and consistent brand image online
• Ensure all social media content aligns with company goals and standards
• Monitor online reputation and respond professionally to inquiries and comments

Analytics & Reporting:

• Track social media performance and engagement metrics
• Prepare weekly and monthly performance reports
• Analyze audience behavior and campaign effectiveness
• Suggest strategies for growth and improvement

Customer Engagement:

• Respond promptly to messages, comments, and customer inquiries
• Direct potential clients to the sales team where necessary
• Maintain positive customer relationships online

Requirements:

• Bachelor’s Degree or relevant certification in Marketing, Mass Communication, Media, or related field
• Proven experience in social media management and digital marketing
• Experience in real estate marketing is an added advantage
• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and content trends
• Proficiency in Canva, CapCut, Creative Suite, or similar tools
• Basic knowledge of paid ads and lead generation strategies
• Excellent communication and creative writing skills
• Content Creation
• Video Editing
• Digital Marketing
• Copywriting
• Branding
• Communication Skills
• Creativity & Innovation
• Time Management
• Customer Engagement

Key Performance Indicators (KPIs):

• Growth in followers and engagement
• Number of quality leads generated monthly
• Content consistency and creativity
• Brand visibility and online reach
• Advertisement performance and ROI
• Audience engagement rate

What We Offer:

• Competitive salary
• Performance bonuses based on lead generation and engagement
• Opportunities for growth and professional development

Work Schedule: May require coverage during site inspections, events, or property launches