Social Media Manager

We run one of London's most exciting gaming bars. Late nights, competitive tournaments, themed events, a crowd that genuinely loves being here.

We are looking for a skilled SMM Specialist & Content Creator to transform XP Tavern’s social media channels into a thriving gaming and hospitality hub. This role requires excellent mobile shooting, video editing skills, and a strong on-site presence.

Key Responsibilities

• Content Production: Plan, film, and edit high-performing short-form videos (Reels, TikToks) on-site, capturing the tavern's gaming experience, cocktails, and events.
• Channel Management: Own the monthly content calendar and maintain a consistent brand voice across TikTok, Instagram, Facebook, and LinkedIn.
• Community Growth: Drive engagement by responding to DMs/comments, building relationships with influencers, and encouraging user-generated content (UGC).
• Data & Analytics: Track reach, growth, and engagement metrics to adapt the content strategy based on data rather than intuition.

Requirements

• 3+ years of experience managing commercial brand accounts (hospitality, gaming, or entertainment experience is highly preferred).
• Active Portfolio: A proven track record of creating high-quality, engaging short-form video content (must provide links).
• Technical Skills: Advanced mobile filmmaking, lighting, and editing skills (CapCut, Premiere Pro, or similar).
• A genuine interest in gaming culture and the nightlife/hospitality industry.

Key Performance Indicators (KPIs)

• Growth in organic reach and engagement rate (ER).
• Consistent delivery of the agreed monthly content schedule.
• Growth in target audience and community interactions.

Social growth bonus + viral campaign bonus

Free meals during shifts, staff discounts, venue access

Pay: From £35,000.00 per year

Work Location: In person