Social Media Manager / Publishing & Engagement Coordinator

Role: Social Media Manager / Publishing & Engagement Coordinator

Role Objective

Manage the daily publishing, scheduling, optimization, and engagement activities across all social media platforms.

This role is responsible for ensuring content is published consistently, accurately, and strategically while maintaining brand standards, audience engagement, and platform growth.

The Social Media Manager serves as the final quality-control checkpoint before content goes live, ensuring every piece of content has the appropriate context, positioning, text hooks, captions, and calls-to-action necessary to maximize engagement and business outcomes.

This is an execution-focused role that bridges content strategy and audience interaction.

The Social Media Manager ensures content reaches the audience effectively and contributes to creator growth, authority building, partnership opportunities, and revenue generation.

Why This Role Exists

Creating content alone is not enough.

Without proper publishing, optimization, engagement management, and audience interaction:

• Content gets buried
• Engagement opportunities are missed
• Leads are lost
• Brand consistency suffers
• Growth becomes unpredictable

With this role:

• Content is published consistently
• Audience engagement increases
• Platform growth becomes measurable
• Leads and inquiries are captured
• Publishing becomes predictable
• Brand presence remains active and professional

Company Context

We are building an ecosystem across four connected areas:

Network

Creator and brand partnerships. Campaign execution. Revenue engine.

Studios

Production hub. Content capture. Creator and brand experiences.

Stories

Media and storytelling. Founder brand. Narrative authority.

Academy

Education and systems. Creator growth. Talent pipeline.

(Currently paused but part of long-term infrastructure.)

Primary Responsibilities1) Social Media Publishing & Distribution

Manage daily publishing across all platforms:

• TikTok
• Instagram
• Facebook
• YouTube
• YouTube Shorts

Responsibilities Include:

• Scheduling and publishing content
• Ensuring content is posted on time
• Maintaining publishing consistency
• Monitoring publishing accuracy
• Managing content calendars
• Ensuring platform-specific formatting requirements are followed
• Verifying links, captions, hashtags, thumbnails, and calls-to-action
• Ensuring all content reaches its intended audience

2) Content Quality Control

Serve as the final review stage before publishing.

Responsibilities Include:

• Reviewing text hooks
• Evaluating whether hooks align with the brand
• Ensuring content has sufficient context
• Reviewing captions for clarity and effectiveness
• Checking grammar and formatting
• Ensuring messaging aligns with brand positioning
• Identifying weak hooks before content is published
• Recommending improvements when necessary

This role does not edit videos but must determine whether content is ready for publishing.

3) Platform Growth & Optimization

Understand how each platform behaves and optimize accordingly.

Responsibilities Include:

• Monitoring platform performance
• Applying platform best practices
• Identifying trends and opportunities
• Optimizing publishing schedules
• Improving content visibility
• Improving audience retention
• Increasing engagement and reach
• Supporting long-term audience growth

This role should actively seek ways to improve results rather than simply publish content.

4) Community Engagement & Audience Management

Manage audience interactions across all active platforms.

Responsibilities Include:

• Responding to comments
• Managing messages and inquiries
• Engaging with audience conversations
• Supporting community growth
• Escalating partnership inquiries when needed
• Identifying high-value engagement opportunities
• Helping convert audience attention into conversations and bookings

The goal is not only engagement but relationship building.

5) Lead Generation & Booking Support

Support business growth through social media activity.

Responsibilities Include:

• Driving engagement that generates inquiries
• Supporting creator recruitment efforts
• Supporting partnership outreach opportunities
• Encouraging consultation bookings
• Helping move prospects through the funnel
• Monitoring social conversations that could become business opportunities
• Ensuring social media contributes to revenue-generating activities

6) Automation & Workflow Management

Utilize automation tools to improve efficiency.

Responsibilities Include:

• Managing social scheduling platforms
• Supporting automation workflows
• Managing engagement automations when appropriate
• Identifying repetitive tasks that can be automated
• Improving publishing efficiency
• Reducing manual workload through systems and AI tools

Preferred Experience:

• ManyChat
• GoHighLevel Social Planner
• Social media scheduling tools
• AI-assisted content workflows
• CRM integrations
• Automation systems

7) Analytics & Reporting

Monitor performance and identify improvement opportunities.

Responsibilities Include:

• Tracking engagement metrics
• Tracking audience growth
• Tracking platform performance
• Monitoring publishing consistency
• Identifying successful content patterns
• Providing recommendations for improvement
• Reporting key metrics to leadership
• Helping refine future publishing strategies

8) Daily Execution & Accountability

Maintain a high standard of reliability and consistency.

Responsibilities Include:

• Meeting daily publishing deadlines
• Following content schedules
• Maintaining organized workflows
• Communicating blockers proactively
• Managing multiple platforms simultaneously
• Delivering tasks without constant supervision
• Maintaining strong time-management practices
• Ensuring content is never delayed unnecessarily

What This Role Is NOT

This role is not:

• A Video Editor
• A Graphic Designer
• A Content Strategist
• A Marketing Assistant
• A Copywriter

This role focuses on publishing, optimization, engagement, platform growth, and execution excellence.

What We Are Looking For

Strong candidates will have:

• Experience managing multiple social media platforms
• Strong understanding of short-form content
• Excellent attention to detail
• Strong judgment on hooks and content quality
• Experience growing social media accounts
• Strong organizational skills
• Ability to work independently
• Strong communication skills
• Experience managing audience engagement
• Ability to identify content opportunities
• Strong execution and follow-through
• Ability to move quickly in a fast-paced environment

Ideal Background

• Social Media Manager
• Social Media Coordinator
• Community Manager
• Digital Marketing Specialist
• Content Distribution Manager
• Creator Economy Experience
• Agency Experience
• Media Brand Experience
• Startup Experience

Tools / Skills RequiredMust Be Comfortable With:

• TikTok
• Instagram
• Facebook
• YouTube
• YouTube Shorts
• Google Workspace
• Google Sheets
• Project Management Tools
• AI Tools
• Social Media Scheduling Platforms
• Analytics Platforms

Preferred:

• GoHighLevel Social Planner
• ManyChat
• Meta Business Suite
• YouTube Studio
• Automation Platforms
• CRM Systems

Work Schedule

Full-Time

40 Hours Per Week

Preferred:

• Overlap with U.S. Pacific Time
• Ability to manage daily publishing schedules
• Ability to respond to engagement consistently
• Ability to work in a fast-moving environment

Performance Metrics (KPIs)

• Publishing consistency
• Daily content output
• Engagement growth
• Audience growth
• Platform health
• Response times
• Lead generation activity
• Booking inquiries generated
• Content publishing accuracy
• Deadline adherence
• Community engagement activity
• Platform growth indicators

First 90-Day Deliverables

Within the first 90 days, the Social Media Manager is expected to:

• Establish consistent publishing across all platforms
• Implement organized publishing workflows
• Improve content quality-control processes
• Maintain engagement response systems
• Support audience growth initiatives
• Create reliable reporting processes
• Increase platform consistency
• Support lead-generation efforts
• Optimize publishing operations
• Build repeatable social media systems

Success Will Be Measured By:

• Consistency
• Reliability
• Growth
• Engagement
• Execution Quality
• Operational Efficiency

What Success Looks Like

• Content is published consistently
• Hooks and captions are aligned with the brand
• Engagement increases
• Audience growth becomes measurable
• Leads and inquiries increase
• Booking opportunities increase
• Platforms remain active and professional
• Publishing runs smoothly without supervision
• The audience feels engaged
• Social media contributes directly to business growth

Rate: $1,000.00 USD

Work Schedule: Full-time:40 hours per week - PST

Requirement: Minimum 3 years of proven experience as a Social Media Manager / Publishing & Engagement Coordinator

Important:

*Only applicants who meet the requirements will be considered.

*Make sure your resume and portfolio are updated, as these will be the main basis for screening.

Kindly fill out this form to apply:

*Please note that applications submitted outside this form will not be considered.

Pay: Php50,000.00 - Php60,000.00 per hour

Benefits:

• Work from home

Experience:

• Social Media Manager / Publishing & Engagement Coordinator: 3 years (Required)

Work Location: Remote