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Social Media Manager
Responsibilities:
Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies to achieve brand awareness, audience engagement, and conversion goals.
- Manage and optimize social media platforms (e.g., Facebook, Instagram, YouTube, TikTok, XiaoHongShu, etc.) to align with client objectives.
Content Creation & Management:
- Plan, create, and schedule high-quality, engaging, and platform-specific content, including videos, graphics, and articles.
- Oversee the production of creative assets to ensure alignment with target audience preferences.
Influencer Marketing:
- Identify and collaborate with relevant influencers across Asia to amplify brand messaging.
- Monitor influencer performance and generate detailed analytics reports.
Campaign Management:
- Plan and execute paid social media campaigns with a focus on achieving ROI.
- Leverage tools and insights to monitor, analyze, and report campaign performance, optimizing strategies as needed.
Engagement & Community Management:
- Foster meaningful interactions with online communities, promptly addressing comments and inquiries.
- Develop strategies to grow and nurture follower communities.
Collaborative Work:
- Work closely with Creative Production and Media Planning teams to ensure alignment between content and campaigns.
- Collaborate with event teams for on-ground activations that complement digital initiatives.
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
3–5 years of proven experience managing social media channels and campaigns, preferably in an agency or brand setting.
Strong understanding of social media platforms, algorithms, and content formats.
Proficiency in social media analytics tools and platforms.
Experience in influencer marketing and familiarity with current trends in content creation.
Excellent written and verbal communication skills in English and Mandarin; proficiency in BM is an added advantage.
Creative thinker with a strategic mindset and an eye for detail.
Familiarity with XiaoHongShu and TikTok advertising and content trends is highly desirable.