Social Media Manager
Everyone watches women’s sports.
Not everyone gets to build them.
Working at the Northern Super League means building a professional sports league from the ground up—an opportunity few people in sport get to experience.
Backed by founders with a bold vision and deep conviction for the future of women’s sports, the NSL is an entrepreneurial environment where you can have purpose, autonomy, and an outsized impact.
Add to that a remote-first organization with talented teammates across Canada and maybe this is the career opportunity you’ve been waiting for.
About The League
The Northern Super League is Canada’s first professional women’s soccer league, dedicated to growing the sport and engaging passionate fans nationwide.
In our inaugural season, we ranked among the top five women’s soccer leagues in global attendance, welcoming over 300,000 fans to stadiums, reaching more than three million Canadians through broadcasts, and seeing more than 25 players called up to their national teams.
With season two underway, we’re seeking a social media manager who is passionate about sports, storytelling, and growing women’s soccer in Canada.
About The Role
Your goal in this role is to support the league’s social media presence across all major platforms. Reporting to the Director of Content, you’ll be responsible for day-to-day publishing, content packaging, audience engagement, and supporting the league’s broader content, marketing, broadcast, and partnership objectives, ensuring social media is tightly integrated across the organization’s key initiatives and priorities.
You’ll thrive in this role if you’re a strategic thinker who can also execute. You are highly organized, culturally aware, and deeply familiar with the social media landscape. You bring strong editorial instincts, a sharp eye for what’s working across platforms, and the experience to make publishing decisions quickly and confidently. You understand how to create and distribute content that performs, can manage a high-volume publishing environment, and exercise sound judgment in everything you post.
Key responsibilities include:
Social Media Management
Support and execute the NSL’s social media strategy across Instagram, TikTok, X, Facebook, YouTube, and emerging platforms
Manage the publishing and rollout of recurring league content, including standings, matchups, awards, highlights, and promotional assets, ensuring consistent, high-quality execution
Write compelling social copy tailored to each platform and audience
Coordinate scheduling, tagging, thumbnails, metadata, and publishing workflows across platforms
Work collaboratively with designers, editors, and content producers to ensure deadlines and publishing timelines are met
Monitor comments, messages, and community conversations to support fan engagement and brand reputation
Content Creation & Creative Support
Produce and edit engaging social content, including graphics, short-form video, photo carousels, memes, and trend-driven content
Support content ideation around key matches, league moments, tentpole events, and cultural conversations
Collaborate with the content, marketing, communications, and partnerships teams to ensure social content aligns with league priorities and brand standards
Assist with the integration of league sponsors and partners into social content in a way that feels authentic and platform-appropriate
Stay current on platform trends, best practices, and evolving audience behaviours
Broadcast & Match Promotion
Support promotion of televised and streamed matches across league channels
Execute matchday publishing plans designed to build anticipation, drive tune-in, and extend reach
Assist in developing social-first promotional strategies tied to broadcast and streaming priorities
Analytics & Reporting
Review social media performance data and reporting to identify trends, audience insights, and growth opportunities
Use reporting and analytics to help optimize publishing, creative decisions, and engagement strategies
Contribute to regular reporting updates for internal stakeholders
About You
The best social media managers know how to create engaging content without relying on elaborate production crews. They bring strong editorial judgment, excellent attention to detail, and the ability to collaborate effectively while managing responsibilities independently. They’re proactive, creative, and curious, with a strong understanding of internet culture, fan communities, and what resonates online. They’re comfortable working in a high-volume publishing environment and thrive as team players in a fast-moving, evolving organization.
In terms of specific qualifications, you have some or all of these:
3-5+ years managing social media accounts for a brand, media company, sports property, or agency with demonstrated ownership of execution
Strong understanding of Instagram, TikTok, X, YouTube, and Facebook, including platform best practices, trends, and audience behaviours
Excellent written communication skills with a strong understanding of tone, voice, and platform-specific copywriting
Proficiency in Adobe Photoshop, Canva, and social publishing tools
Experience with short-form video editing workflows, including reels, highlights, and social-first video formats
Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
If on top of this you have interest in and experience with sports (particularly soccer and women’s sports) and/or you are French/English bilingual, you will cut to the front of the recruiting line.
The Details
This is a full-time, permanent, remote position (anywhere in Canada) open to anyone who is legally entitled to work in Canada. Typical hours are Monday to Friday regular working hours, with flexibility required around evening and weekend matches and special events. Target compensation is $67,000/year with comprehensive group benefits, RRSP matching, three weeks vacation, and cell reimbursement.
To Apply
Please apply by June 12.
The NSL is committed to building a diverse, inclusive, and equitable workplace. We strongly encourage applications from women, Indigenous Peoples (First Nations, Métis, and Inuit), persons with disabilities, members of visible minorities, Francophones, LGBTQ2S+ people, and others from historically underrepresented communities. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply.
If you require any accommodations to participate in the recruitment process, please contact HR @ nsl.ca and we will work with you to support your participation.