Social Media Manager / Strategist — B2B Lead Generation (Remote, Contract)

Are you a social media professional who measures success in leads and conversions — not just likes and followers? The GTC Group is looking for an experienced Social Media Manager or Strategist for a short-term contract to transform our social media into a lead generation engine.

ABOUT THE COMPANY

The GTC Group is a specialist training, consulting, and energy organisation working with senior professionals, executives, and public sector leaders across the UK, Africa, the Middle East, and Asia.

We deliver high-level specialist programmes across faculties including Intelligence & Security, Artificial Intelligence, Engineering, Healthcare, and Energy — in global locations including London, Dubai, Paris, Abuja, Houston, Miami, and Singapore.

Our tagline says it all: Transforming Emerging Economies.

THE ROLE

We are hiring a Social Media Manager or Strategist on a short-term contract of 1 to 2 months to take full ownership of our social media platforms and deliver measurable lead generation results.

This is not a content creation role. This is a results role. Every post, every campaign, and every piece of content must work towards one goal — generating qualified leads and converting followers into enquiries and course registrations.

At the end of the contract, you will hand over a complete set of branded templates, a content strategy, and a lead generation framework so our internal team can continue independently.

Platforms: LinkedIn, Instagram, Facebook, X (Twitter), YouTube

KEY RESPONSIBILITIES

Strategy & Lead Generation

• Audit our current social media presence and identify lead generation opportunities
• Develop a results-focused content strategy with lead generation at its core
• Recommend and implement the right mix of organic and paid tactics to drive qualified leads
• Set up tracking — UTM links, conversion events, and source attribution
• Define KPIs and report on performance weekly

Content Creation

• Create high-quality, on-brand content across all platforms
• Formats include: AI avatar video scripts, static graphics, carousels, short-form video, and written captions
• All content must be appropriate for a senior executive and public sector audience

Scheduling & Posting

• Schedule and publish content across all platforms
• Manage a structured weekly content calendar

Engagement

• Monitor and respond to comments, messages, and interactions professionally
• Actively engage with target audience profiles to build visibility
• Flag high-value leads and enquiries to the GTC team immediately

Handover (End of Contract)

• Deliver a full set of branded, editable social media templates
• Deliver a content calendar template
• Deliver a social media and lead generation playbook
• Conduct a handover video call with the internal team

WHO WE ARE LOOKING FOR

Essential:

• Proven experience in B2B social media management with a focus on lead generation
• Strong portfolio showing campaigns that drove leads and conversions — not just engagement
• Experience managing LinkedIn, Instagram, Facebook, X, and YouTube for corporate or professional services brands
• Ability to create content across multiple formats including graphics, video scripts, and captions
• Strong understanding of social media analytics, UTM tracking, and conversion optimisation
• Excellent communication and reliable delivery

Highly Desirable:

• Experience working with training, education, professional services, or public sector organisations
• Knowledge of AI video tools such as HeyGen or Synthesia
• Familiarity with Canva or Adobe Creative Suite
• Experience working with international or multi-region brands

OUR AUDIENCE

You will be creating content for and targeting:

• Senior executives and C-suite professionals
• Public sector managers and directors
• Defence, security, energy, and healthcare sector leaders
• International professionals across the UK, Africa, the Middle East, and Asia

This is not a consumer brand. The standard of content must reflect the seniority of the audience at all times.

WHAT SUCCESS LOOKS LIKE

By the end of this contract:

• Social media is consistently generating qualified leads every month
• We know exactly which platform and content type is driving those leads
• Our internal team has the tools, templates, and knowledge to continue independently

CONTRACT DETAILS

• Contract length: 1 to 2 months
• Location: Fully remote
• Start date: Immediate / as soon as the right candidate is confirmed
• Rate: Competitive — open to proposals

HOW TO APPLY

Visit this link to apply: www.thegtcgroup.com/careers/

Please apply with:

• Your CV or agency profile
• A portfolio showing social media work that delivered leads and business results — not just engagement metrics
• A brief cover note outlining your approach to B2B lead generation on social media
• Your proposed rate for the contract period

We will not consider applications without a portfolio showing measurable results.

We look forward to hearing from you.

Pay: From £200.00 per month

Work Location: Remote