Social Media Manager

KEY RESPONSIBILITIES

Maker and Origin Content

• Travel to workshops across Jodhpur, Badohi, Karur, Jaipur, Surat, Khurja and wherever the product comes from, and return with content worth watching
• Find the moments, the artisans, the details, and the textures that make the FableRoom origin story compelling and put them on camera
• Build a recurring library of maker-led content that shows the craft, the process, and the people behind the products in a way that feels discovered, not produced

Product Content

• Create product-led social content that makes people want to own what they are looking at, without relying on a studio or a production team
• Develop content formats that work specifically for FableRoom's product range across furniture, rugs, and new lifestyle categories as they launch
• Understand what product content converts on each platform and build that instinct into every shoot

Founder-Led Content

• Work directly with the founders to develop and produce founder-led content that builds their voice and FableRoom's brand presence simultaneously
• Sit with a founder for twenty minutes and turn that into a piece of content that feels native to the platform, not scripted for it
• Build recurring founder content formats that create consistency and momentum over time, not one-off posts

Formats, Hooks, and Story Pillars

• Define FableRoom's core social story pillars - the themes, narratives, and angles that the content calendar is built around
• Develop and test content formats and hooks across Instagram Reels, TikTok, and Pinterest, documenting what compounds and what does not
• Own the content calendar built entirely around maker, product, and founder themes, planned and briefed at least four weeks ahead
• Build a learning log of what formats, hooks, and story angles perform and feed that back into the next cycle of content

Production and Publishing

• Handle the full content loop independently: concept, shoot, edit, caption, and publish
• Edit for platform behaviour, knowing the difference between what works on a Reel, a Story, and a TikTok feed post
• Track reach, impressions, saves, and follower growth weekly and use those signals to inform what gets made next
• Maintain FableRoom's visual and tonal standards across everything that goes out

WHAT WE'RE LOOKING FOR

Non-negotiable

• 2 to 4 years in a content creation or social media role at a DTC brand, ecommerce business, or creative agency where you were making the content independently
• A portfolio of work you shot and edited yourself that demonstrates photography and short-form video skill
• Strong command of Instagram Reels and TikTok, platform-native instincts built from actually using both
• Visual taste and aesthetic sensibility, you know what looks right and you can tell the difference between content that feels made and content that feels found
• Comfortable shooting on location independently, in real environments, without a production crew

Strongly preferred

• Experience shooting in craft, manufacturing, or artisan environments and turning that into compelling content
• Experience creating founder or personal brand content alongside product content
• A track record of building recurring content formats, not just one-off posts
• Experience in home, lifestyle, design, or any visually driven category
• Some understanding of how organic content performance data should shape what gets made next

Pay: ₹1,200,000.00 - ₹2,000,000.00 per year

Education:

• Bachelor's (Required)

Experience:

• Content creation: 3 years (Required)

Language:

• English (Required)

Work Location: In person