Social Media Marketing Executive

We are a Dubai-based B2C hotel booking application and website offering travelers access to all types of hotels across multiple destinations. We are a growing startup looking for a driven Social Media Marketing Executive to join us from the ground up — someone who can build our brand presence, grow our audience, and turn followers into hotel bookings.

This is a hands-on role. You will plan and execute everything yourself — content, paid ads, community management, and performance tracking. If you need a big team around you to get things done, this role is not for you.

What you will do

• Build and manage our presence on Instagram, Tiktok, and youtube.
• Create and schedule a monthly content calendar: Destination content, Hotel Content and details, travel deals and promotions
• Run and optimize paid ad campaigns on Instagram and tiktok to drive app download, website traffic and hotel booking .
• set up a re-targeting campaign to bring back visitors who did not complete booking
• manage influencers and content creator collaborations.
• Respond to comments, Dms and reviews across platforms
• Track Performance Weekly and report what is working and what needs change
• Grow our brand from scratch - this is a startup.

Skills

• 3 to 4 years of social media marketing experience
• Hands-on experience running Meta Ads and paid campaigns
• Ability to create content
• Experience growing social media accounts organically
• Strong written English — captions, ad copy, and community replies
• Understanding of how to track results and improve based on data
• Experience in travel, hospitality, tourism, or e-commerce is a strong advantage

Work Location: In person