Social Media Marketing Executive

Job Summary
We are seeking a dynamic and creative Social Media Executive to join our marketing team. The successful candidate will be responsible for developing and implementing engaging social media strategies to enhance brand visibility and foster positive public relations. This paid position offers an exciting opportunity to utilise your expertise in social media management and public relations within a vibrant organisation committed to innovation and growth.

Duties

• Develop, plan, and execute comprehensive social media campaigns across various platforms, including Facebook, Instagram, LinkedIn, youtube and TikTok.
• Create compelling content tailored to target audiences, including text, images, videos, infographics and landing pages.
• Monitor social media channels for engagement opportunities and respond promptly to comments, messages, and reviews.
• Analyse campaign performance metrics and generate reports to inform future strategies.
• Maintain consistent brand voice and visual identity across all digital channels.
• Collaborate with other departments to ensure alignment of messaging and promotional activities.
• Manage public relations initiatives by fostering positive relationships with online communities and media outlets.
• Stay updated on the latest social media trends, tools, and best practices to ensure innovative approaches.

Qualifications

• Proven experience in developing website, social media management or digital marketing roles.
• Strong understanding of public relations principles and techniques.
• Excellent written communication skills with the ability to craft engaging content.
• Proficiency in social media management tools and creating engaging landing pages.
• Creative mindset with an eye for visual design and branding consistency.
• Ability to analyse data insights and adapt strategies accordingly.
• Organised with excellent time management skills to handle multiple campaigns simultaneously.
• A recognised qualification in marketing, communications, or related fields is desirable but not essential. This role offers an excellent platform for a motivated individual eager to make a significant impact through innovative social media strategies while representing a reputable organisation dedicated to excellence.

Job Type: Fixed term contract
Contract length: 6 months

Pay: £24,420.00-£41,640.71 per year

Benefits:

• Company pension
• Employee mentoring programme
• Free parking
• On-site parking

Work Location: In person