Social Media Marketing Executive

Social Media Marketing Executive

This is an exciting opportunity to join the Rocal Group's Marketing team at a pivotal moment of growth. You will be responsible for building meaningful communities, driving engagement, and enhancing the perception of our brands across all social platforms.

This role is about connection – understanding what inspires our audiences, what earns their trust, and what captures their imagination. You will create and manage the organic social media strategy for both consumer and installer audiences, using insight, creativity, and precision to ensure every post, comment, and campaign reflects who we are and what we stand for.

You will also develop and manage influencer relationships, creating meaningful collaboration opportunities that expand our reach, strengthen brand credibility, and generate engaging content to support wider marketing campaigns and brand activity. Working closely with our in-house photographer and videographer, you will play an active role in planning and attending on-site photography and video shoots, helping to capture authentic real-world content that showcases our products, craftsmanship, and customer experiences in inspiring ways.

Working across Meta, Pinterest, TikTok, LinkedIn, and potentially Houzz, you will develop distinctive content plans that position our brands as aspirational lifestyle choices for homeowners and trusted, engaging partners for installers.

This is a role for someone with creative flair and strategic discipline – balancing originality and consistency, insight and instinct, creativity and control.

Key Responsibilities

• Social strategy: Develop and deliver organic social strategies for each platform - tailored to both consumer and installer audiences and aligned to wider brand and campaign objectives.
• Influencer engagement: Identify, build, and maintain relationships with relevant influencers and creators to generate case studies, lifestyle photography, and authentic video content that expands reach and credibility.
• Content calendar: Manage and maintain a detailed social content calendar, ensuring consistent, high-quality output that reflects brand tone, seasonal focus, and campaign priorities.
• Content creation: Collaborate closely with the Content Marketing Executive, PPC & Paid Media Executive, and the in-house Photographer/Videographer to plan, brief, and produce scroll-stopping content.
• Community building: Cultivate and grow engaged online communities that champion our brands, our values, and our partners.
• Platform management: Oversee day-to-day content publishing, monitoring, and engagement across Meta, Pinterest, TikTok, LinkedIn, and emerging platforms such as Houzz.
• Community recognition: Celebrate our Installer Partners and customers by sharing their stories, installations, and achievements - strengthening pride and advocacy within both trade and consumer audiences.
• Social listening: Monitor conversations, sentiment, and competitor activity to identify opportunities, trends, and audience insights.
• Reputation & tone management: Maintain control of tone and responsiveness across all channels, ensuring communication is timely, professional, and empathetic.
• Trend awareness: Stay ahead of platform updates, audience behaviour shifts, and emerging creative formats - recommending new ways to evolve our social presence.
• Collaboration: Work with the wider marketing team to ensure social media amplifies campaigns, supports PR activity, and contributes to brand and revenue growth.
• Performance reporting: Track and analyse key metrics to measure engagement, reach, and brand perception - reporting insights and recommendations for continual improvement.

What You Bring - Essential

• Proven experience managing organic social media for a premium or lifestyle brand.
• Strong understanding of platform nuances across Meta, Pinterest, TikTok, and LinkedIn.
• Excellent written and visual communication skills with an eye for detail and tone.
• Experience using analytics tools and data to inform content planning and performance evaluation.
• Confident using AI-assisted tools for social ideation, management, or insights.
• Skilled in influencer outreach and partnership coordination.
• Strong understanding of what drives engagement, advocacy, and brand loyalty in social environments.
• Highly organised, proactive, and creatively curious.

What You Bring - Desirable

• Experience within home improvement, interiors, or other premium lifestyle sectors.
• Familiarity with scheduling, publishing, and listening tools (e.g. Sprout, Later, Meta Business Suite).
• Understanding of SEO, keyword strategy, or cross-channel content optimisation.
• Experience briefing or collaborating with creative and photography teams.
• Awareness of reputation management or community moderation principles.

Salary, Benefits, and Hours

• Starting salary of £28,000 to £33,000 per annum, dependent on experience
• 40 hours per week (Monday to Friday 8:30am to 5pm) - compressed working hours (9-day fortnight pattern) are available if desired
• PRIDE Reward - our discretionary annual bonus
• 'Medicash' medical cashback scheme with access to online GP services and mental health support
• Free onsite parking
• Company pension on a salary sacrifice basis (subject to eligibility)
• PRIDE Awards - our values-based nomination and reward scheme
• Company events and staff engagement initiatives (like our famous Rocal Raffle at Christmas, Summer Festival, and regular treats throughout the year)
• Cycle to work scheme
• Employee discount on our range of door and window products across the Group
• Employee referral reward programme
• Branded workwear
• Annual Christmas shutdown
• Death in service cover at 3x annual salary
• Retail/leisure discounts and perks across hundreds of popular brands

Who We Are

The Rocal Group encompasses Endurance Doors, Rocal Extrusions, and BDC Aluminium. United under one combined purpose and vision, we are proud to be defined by our unwavering commitment to delivering exceptional, quality products, and unparalleled service to our customers.

Established in 1993, Endurance Doors has grown into one of the UK’s leading manufacturers of residential entrance doors, fabricating over £35m worth of door solutions each year. Our dedication to excellence in both product craftsmanship and customer experience for our installer partners and consumers has rewarded us with a 4.8* rating on Trustpilot.

At Rocal, our team of over 250 talented professionals thrives in a collaborative, supportive, and dynamic environment, where individual strengths are celebrated and innovation is encouraged.

There has never been a better time to join the Rocal Group. Apply today or contact jobs@rocal.co.uk for more information.

Pay: £28,000.00-£33,000.00 per year

Benefits:

• Cycle to work scheme
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Referral programme

Work Location: In person