Social Media Marketing Manager (Content & Lead Generation)

Job Description

Social Media Marketing Manager (Content & Lead Generation)

Company: AMEC Technology

Location: HSR Layout, Bangalore (6 days a week)

Employment Type: Full-Time

Experience Required: 2–5 Years

About the Role

We are looking for a highly creative and performance-driven Social Media Marketing Manager who can manage our social media presence, create engaging content, and run paid advertising campaigns to generate quality leads and business growth.

The ideal candidate should have hands-on experience in content strategy, social media management, Meta Ads, Google Ads, lead generation campaigns, audience targeting, and performance optimization.

Key Responsibilities

Social Media Management

• Manage and grow social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X (Twitter)
• Create and execute monthly content calendars
• Plan and publish engaging posts, reels, stories, and videos
• Monitor comments, messages, and audience engagement
• Stay updated with social media trends and viral content formats

Content Creation & Strategy

• Develop content strategies aligned with business objectives
• Create content ideas, captions, and campaign concepts
• Coordinate with designers and video editors
• Build brand awareness through organic content marketing
• Generate user engagement and community growth

Performance Marketing & Lead Generation

• Plan, execute, and optimize paid campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads (preferred)
• YouTube Ads (preferred)
• Generate qualified leads at optimal cost
• Conduct audience research and targeting
• Create retargeting and remarketing campaigns
• Manage campaign budgets and ROAS

Analytics & Reporting

• Track KPIs and campaign performance
• Analyze lead quality and conversion rates
• Prepare weekly and monthly reports
• Optimize campaigns based on performance data

Required Skills

Must-Have Skills

• Strong knowledge of Meta Ads Manager
• Experience running lead generation campaigns
• Social media content planning and execution
• Understanding of Facebook Pixel, Conversion API, and Google Analytics
• Copywriting skills for ads and social media content
• Canva, Adobe Creative Suite, or similar design tools
• Experience in campaign optimization and A/B testing

Good to Have

• Video editing skills
• Experience with CRM tools
• SEO knowledge
• Marketing automation experience
• Experience in startup or consumer-facing businesses

Key Performance Indicators (KPIs)

• Number of Qualified Leads Generated
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Social Media Growth Rate
• Engagement Rate
• Conversion Rate
• Lead-to-Customer Conversion

Preferred Candidate Profile

• Data-driven mindset
• Strong communication skills
• Creative thinker with marketing instincts
• Ability to work independently and take ownership
• Experience handling multiple campaigns simultaneously

Performance Incentives

• Bonus based on lead generation targets
• Additional incentives for achieving CPL and ROAS goals

Pay: ₹300,000.00 - ₹700,000.00 per year

Benefits:

• Commuter assistance
• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person