Social Media Marketing Specialist

1.Social Media Management & Growth

• Manage and grow all company social media channels.
• Develop content strategies and growth plans.
• Create and execute content calendars.
• Monitor platform trends, algorithm updates, and audience behaviors.
• Optimize content performance through continuous testing and analysis.
• Drive audience growth and engagement.

2.Content Strategy & Scriptwriting

• Plan content themes and video concepts.
• Develop monthly content plans aligned with business objectives.
• Create scripts, storyboards, and content briefs.
• Produce engaging and shareable content.

3.Video Production

• Independently shoot and produce short-form videos.
• Capture store operations, products, events, employee stories, and customer experiences.
• Edit videos and optimize content for different platforms.
• Ensure high-quality content output.

4.Brand IP & Content Ecosystem Development

• Corporate brand accounts;
• Founder and executive personal branding;
• Store visit content;
• Product recommendation content;
• Farm-to-table and supply chain storytelling;
• Membership and promotional campaigns;
• Dubai One project content;
• Employee and customer stories.

5.Analytics & Optimization

• Monitor content performance and growth metrics.
• Analyze views, engagement, watch time, reach, and follower growth.
• Prepare regular performance reports.
• Conduct competitor analysis and identify new opportunities.
• Continuously improve content strategy based on data.

6.Cross-functional Collaboration

• Work closely with marketing, operations, merchandising, stores, and membership teams.
• Support major campaigns, events, and brand initiatives.
• Coordinate with external agencies, influencers, photographers, and creators.

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• Bachelor’s degree or above.
• Minimum 1 years of social media management experience.
• Proven experience managing and growing Instagram and TikTok accounts.
• Retail, FMCG, supermarket, food & beverage, e-commerce, or lifestyle brand experience preferred.
• Strong understanding of social media algorithms and growth strategies.
• Excellent content planning and storytelling skills.
• Strong video shooting and editing capabilities.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent tools.
• Strong analytical and problem-solving skills.
• Fluent English required.
• Arabic is a plus.

Pay: AED5,000.00 - AED10,000.00 per month

Work Location: In person