← Back to all jobs
Role Overview
Responsibilities
Requirements
Social Media Paid Marketing Specialist (All Platforms)
Chennai | Full Time
Experience: 2–5 years
Role Overview
We are looking for a Social Media Paid Marketing Specialist to manage and optimize paid campaigns across all major platforms, driving high-quality leads and improving ROI for Aroopa Apps.
Responsibilities
- Run and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other social platforms
- Optimize campaigns for CPL, CPA, CTR, and ROAS
- Build targeting, retargeting, and lookalike audiences
- Conduct A/B testing for ads and landing pages
- Collaborate with design/content teams for creatives
- Track performance and share insights & reports
- Improve lead quality and campaign efficiency
Requirements
- 2–5 years in paid social media marketing
- Hands-on experience with Meta, Google, and LinkedIn Ads
- Strong understanding of performance marketing metrics
- Experience in lead generation campaigns (B2B preferred)
- Analytical and data-driven mindset
About Aroopa
Visit websiteApply Now
PostedJune 5, 2026
ClosesJuly 5, 2026
Loading related jobs…