Social Media Platform & Enablement Specialist
About this role:
This role is the operational backbone of enterprise social media enablement, ensuring platform continuity, governed content distribution, scalable onboarding, and uninterrupted support. It enables compliant, high-volume social media participation for client-facing teams across Commercial Banking, Corporate and Investment Banking, Global Payments and Liquidity, and Consumer Banking and Lending. The impact is consistent brand presence, reduced risk, and faster growth across lines of business. This role follows a hybrid work schedule and can sit in Charlotte, NC or St. Louis, MO. The Wells Fargo job profile is Marketing Consultant.
In this role, you will:
Platform Operations: Support day-to-day operations for enterprise social media platforms to ensure uptime and continuity
Content Governance: Lead content creation to meet regulatory, risk, and brand standards across all channels
User Onboarding: Support onboarding for new users across Commercial Banking, Corporate and Investment Banking, Global Payments and Liquidity, and Consumer Banking and Lending
Workflow Management: Manage workflows that enable timely publishing and approvals at enterprise volume
Risk Partnership: Partner with risk and legal teams to enable compliant platform use and content posting
Performance Analytics: Track platform usage, reach, and adoption to inform program improvements
Frontline Support: Lead frontline support to resolve issues and maintain service levels
Risk Controls: Execute program controls that reduce operational risk as the user base expands
Vendor Management: Coordinate vendors and tools to support global rollout and sustained performance
Required Qualifications:
2+ years of Marketing, Digital Marketing, Digital Platform (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience managing enterprise social media platforms with governed publishing models
Experience scaling onboarding programs across large, distributed user populations
Experience supporting regulated content distribution across multiple external channels
Experience designing workflows that enable high-volume publishing and approvals
Experience monitoring adoption, reach, and performance metrics at enterprise scale
Experience coordinating vendors and tools to support global program operations
Office Locations & Pay Ranges:
401 South Tryon Street - Charlotte, NC ($68,000 - $104,000)
114 North Beaumont Street - St. Louis, MO ($68,000 - $104,000)
Posting End Date:
7 Jun 2026- Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.