Social Media Specialist

Job Title: Social Media Specialist

Role Description

This is a full-time, on-site role based in Sharjah. The Social Media Specialist will be responsible for managing and growing the company's digital presence across all social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and other relevant channels.

The role includes developing engaging content, managing social media campaigns, increasing brand awareness, driving audience engagement, monitoring performance metrics, and supporting marketing initiatives. The Social Media Specialist will work closely with the marketing, design, sales, and product teams to ensure consistent brand messaging and effective digital communication.

The position requires creativity, strong content creation skills, knowledge of social media trends, and the ability to execute data-driven digital marketing strategies within the cosmetics and beauty industry.

Requirements

Minimum 3–5 years of Social Media Management experience is MANDATORY

UAE experience is preferred

Experience managing social media platforms for brands, preferably within the cosmetics, beauty, FMCG, retail, or consumer products sectors

Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social media platforms

Experience in content planning, content creation, copywriting, and campaign management

Knowledge of social media analytics, insights, and performance reporting

Experience with Meta Business Suite, Google Analytics, and social media management tools

Basic graphic design and video editing skills will be considered an advantage

Strong communication, creativity, and storytelling skills

Ability to manage multiple projects and meet deadlines

Knowledge of photography, videography, and content production is an advantage

Arabic language skills will be considered an advantage

Key Responsibilities

Develop and execute social media strategies aligned with business objectives

Create, schedule, and publish engaging content across social media platforms

Manage daily social media activities and audience engagement

Plan and execute social media campaigns, promotions, and product launches

Monitor social media trends and competitor activities

Increase brand awareness, engagement, followers, and online community growth

Coordinate with designers, photographers, videographers, and marketing teams for content creation

Monitor and respond to customer inquiries, comments, and messages professionally

Track campaign performance and prepare periodic analytics reports

Manage influencer collaborations and digital partnerships where required

Support marketing events, exhibitions, and promotional activities through digital coverage

Ensure brand consistency across all digital channels

Recommend innovative ideas and strategies to enhance online presence and customer engagement

Salary

Best in Industry (Based on Experience and Skills)

Apply Now

Interested candidates may send their CV to:

hr@milliacosmetics.com

Subject Line: Application – Social Media Specialist

Pay: AED4,000.00 - AED6,000.00 per month

Work Location: In person