Social Media Specialist

SOCIAL MEDIA SPECIALIST

Teamswell is a high-growth nearshore outsourcing company working for US companies. Our mission is to help small and medium-sized US businesses grow and become more profitable by having access to highly engaged, skilled, and experienced talent at a fair price, and to generate career opportunities for bilingual professionals in Latin America with fair compensation and opportunities for professional and personal growth.

We are looking for a Social Media Specialist who is responsible for social media platforms to promote businesses, brands, products, and services. They manage the company’s social accounts, develop social media strategies, and create social content and ad campaigns.

In Teamswell every team member has an instrumental role and impact on the success of our business and our client’s success, so we seek to have highly motivated individuals who thrive in a fast-paced work environment, who are intelligent, eager to work hard, reliable, and able to communicate effectively with all levels of an organization. Our Social Media Specialist will possess the skills and experience required and will also possess a positive attitude and ability to solve complex problems and work in a fast-paced and rapidly changing environment. We value people who are good communicators, quick learners, scrappy about finding creative solutions to problems, and conscious of their work quality. We expect all our team members to deliver excellence in both technical expertise as well as in their everyday relationships with their team.

CORE RESPONSIBILITIES

• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
• Create and share engaging daily content, including text, images, and videos that promote the company’s brand
• Manage social media calendars and scheduling tools to ensure consistent posting.
• Monitor and analyze social media performance metrics (impressions, engagement, reach, website traffic, keyword rankings) to identify trends and areas for improvement.
• Measure the success of social media campaigns using KPIs
• work in google sheets to develop client facing needs (excel documents)
• Stay on top of current social media trends and evaluate how the company can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness
• Collaborate with other departments to ensure content is informative and appealing

REQUIRED EXPERIENCE

• Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
• Proven success in growing social media platform
• Ensure current social media strategy aligns with company goals and values
• Troubleshooting issues that arise in platforms
• Experience in Content Creation (images, infographics, short-form videos, etc.) and posting/scheduling (social media platforms & scheduling tools like Hootsuite)
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Proven social networking experience and social analytics tools knowledge
• Excellent organizational and multitasking skills
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Proficiency with Microsoft Office and graphic design programs, such as Canva, Adobe Photoshop
• Knowledge of multiple online marketing channels
• Strong English proficiency (C1 or higher)