Social Media Specialist / Coordinator

Position Summary

The Knoxville Ice Bears are seeking a creative, organized, and highly motivated Social Media Specialist / Coordinator to help manage and grow the team’s digital presence across social media platforms. This role will support day-to-day content creation, social media planning, game-day coverage, sponsor activations, and fan engagement.

The ideal candidate understands social media trends, short-form video, sports entertainment, and brand storytelling. This position requires someone who can create engaging content quickly, write strong captions, capture moments in real time, and help bring the energy of Knoxville Ice Bears hockey to fans online.

Key Responsibilities

Manage and assist with daily content across the team’s social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and other emerging platforms
Create, schedule, and publish engaging posts, stories, reels, shorts, graphics, captions, and promotional content
Develop content for game days, theme nights, ticket promotions, community events, sponsor activations, player features, and team announcements
Capture photo and video content during games, practices, community appearances, promotional events, and behind-the-scenes moments
Assist with live game coverage, including score updates, player highlights, intermission content, final scores, and postgame recaps
Work with the marketing, creative, ticketing, sponsorship, and game presentation teams to support organizational goals
Monitor comments, messages, mentions, and fan engagement in a professional and brand-appropriate manner
Identify trending audio, memes, formats, and platform updates that can be adapted for team content
Maintain a consistent brand voice that reflects the energy, personality, and professionalism of the Knoxville Ice Bears
Track social media performance, including engagement, reach, impressions, follower growth, and content trends
Organize social media assets, photos, videos, graphics, templates, and campaign materials for future use
Assist in promoting ticket sales, merchandise, special events, theme nights, community initiatives, and sponsor campaigns

Qualifications

Degree or coursework in Marketing, Communications, Public Relations, Digital Media, Sports Management, Journalism, or a related field preferred
Experience managing social media accounts for a brand, team, business, school, organization, or personal content channel
Strong understanding of major social media platforms, especially Instagram, TikTok, Facebook, X, and YouTube Shorts
Proficiency with Adobe Creative Suite, including Photoshop, Premiere Pro, and/or Illustrator
Proficiency with Canva for creating social graphics, templates, promotional posts, and branded content
Proficiency with CapCut for editing short-form video content, reels, TikToks, trends, and quick-turnaround social videos
Ability to write clear, engaging, and brand-appropriate captions
Basic photo and video capture skills using a phone, mirrorless camera, DSLR, or similar equipment
Strong attention to detail, including grammar, spelling, formatting, and brand consistency
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment
Availability to work flexible hours, including nights, weekends, holidays, and game days as needed

Preferred Skills

Experience working in sports, entertainment, live events, or media production
Photography, videography, or short-form video editing experience
Familiarity with hockey terminology, game flow, and fan culture
Experience using Meta Business Suite, TikTok tools, YouTube Studio, or social media scheduling platforms
Strong graphic design sense with the ability to create clean, brand-consistent visuals
Understanding of sponsor fulfillment, promotional campaigns, and fan engagement strategies
Comfortable interviewing players, coaches, fans, or staff for social content
Ability to recognize strong content moments in real time and turn them into engaging posts quickly

What You’ll Gain

Hands-on experience creating and managing content for a professional sports team
Real-world portfolio pieces across social media, digital marketing, promotions, and live event content
Experience working in a fast-paced sports and entertainment environment
Opportunities to contribute creative ideas to campaigns, theme nights, sponsor activations, and fan engagement initiatives
Exposure to marketing, sponsorship, ticketing, game presentation, and live event production

Ideal Candidate

Creative, energetic, and self-motivated
Passionate about sports, entertainment, social media, and fan engagement
Understands what makes content timely, shareable, and engaging
Comfortable working in a fast-moving environment with quick turnarounds
Strong communicator who can collaborate across multiple departments
Professional, reliable, and able to represent the organization well online and in person
Brings fresh ideas to the table and is willing to execute them
Can balance fun, personality-driven content with professional brand standards

Additional Notes

This position may require attendance at Knoxville Ice Bears home games, community events, sponsor activations, practices, and other team-related appearances. The Social Media Specialist / Coordinator should be prepared to work outside traditional office hours during the hockey season, including evenings and weekends.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Social Media Specialist / Coordinator

Social Media Specialist / Coordinator

About Knoxville Ice Bears