Social Media Specialist

A Social Media Specialist is the voice, ears, and creative spark of a brand across platforms like Instagram, TikTok, LinkedIn, X (Twitter), and Facebook. Their core mission is to build brand awareness, drive engagement, and foster an online community through compelling content and data-driven strategies.

Core Responsibilities

• Writing copy, designing basic graphics, and shooting/editing short-form videos (like Reels or TikToks) tailored to each platform's unique audience and algorithm.
• Planning and executing a content calendar that aligns with broader marketing campaigns and product launches.
• Monitoring comments, direct messages, and mentions. Engaging with followers to build brand loyalty and handling customer service issues or escalations.
• Tracking key performance indicators (KPIs) like engagement rate, follower growth, reach, and click-through rates. Translating numbers into actionable insights for future content.

Skills and Qualifications

• Deep understanding of how algorithms work across major platforms (Instagram, TikTok, YouTube, LinkedIn, Pinterest).
• Proficiency with design and editing software like Canva, Adobe Creative Suite (Photoshop/Premiere), or CapCut.
• Understanding of social SEO (keywords and hashtags) and platforms like Google Analytics or native social dashboards.
• A Bachelor’s degree in Marketing, Communications, Public Relations, or Journalism is common, though a strong portfolio of proven social growth often outweighs a specific degree.

Pay: Php33,000.00 - Php35,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person