Social Media Specialist - Freelancer

For over 9 years, TeacherPedia Training and Consultancy Services has stood out as a beacon of innovation, offering not only a wealth of educational services but also a community where educators can thrive. We recently launched our learning and development brand to focus on helping organizations improve employee performance through innovative training, instructional design, eLearning development, onboarding solutions, and workforce development programs.

To grow the social media accounts for this new brand, we are seeking a results-driven Social Media Growth & Content Specialist to help increase our brand visibility, grow our LinkedIn audience, and position our company as a thought leader in the Learning & Development (L&D) industry.

Responsibilities

• Develop and execute a social media growth strategy for the pages.
• Create and manage a monthly content calendar.
• Write engaging posts, articles, and thought leadership content.
• Design or coordinate visual content such as carousels, infographics, and promotional graphics.
• Identify trending topics in Learning & Development, Instructional Design, Workforce Development, AI in Learning, and Corporate Training.
• Optimize company and leadership profiles for visibility and engagement.
• Engage with industry professionals, HR leaders, Learning & Development managers, and potential clients.
• Monitor analytics and provide monthly performance reports with recommendations.
• Support lead-generation efforts through LinkedIn outreach and content marketing.

Qualifications

• Proven experience growing LinkedIn company pages and professional brands.
• Strong content writing and storytelling skills.
• Experience in B2B marketing, social media marketing, or content marketing.
• Understanding of LinkedIn algorithms, engagement strategies, and best practices.
• Experience creating LinkedIn carousels, graphics, or short-form video content.
• Ability to work independently and meet deadlines.
• Experience in Learning & Development, Corporate Training, eLearning, HR, or EdTech is highly preferred.

Preferred Skills

• Social Media Analytics
• Canva or Adobe Creative Suite
• Content Marketing
• Copywriting
• Social Media Strategy
• Video Editing
• AI-assisted content creation tools
• SEO and thought leadership marketing

Deliverables

Expected monthly deliverables include:

• 12–20 posts
• 2–4 articles
• 4–8 visual content pieces (carousels, infographics, etc.)
• Engagement and community-building activities
• Monthly performance report

How to Apply

Please submit:

• A brief introduction about yourself.
• Links to social media pages or brands you have helped grow, especially LinkedIn.
• Samples of LinkedIn content you have created.
• A short description of your approach to growing a company's LinkedIn presence.
• Your proposed monthly rate or hourly rate.

Bonus Points

Share examples of how you have:

• Increased social media followers.
• Improved engagement rates.
• Generated leads through LinkedIn content.
• Worked with professionals.

We are committed to building a strong digital presence and creating valuable content that helps organizations transform learning into measurable performance outcomes.

Pay: From ₦50,000.00 per month

Work Location: Remote