Social Media Specialist

Job Descriptions

Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
Write, develop, and strategize online content production and scheduling.
Assist with crisis management, bad reviews, and negative news communications.
Generate, edit, publish, and share content daily (original text, images, and video)
Build meaningful connections and encourage community members through dialog and messaging.
Create and maintain company social media pages and profiles.
Moderate user-generated content and messages appropriately, based on company and community policies.
Create and implement social media marketing plan and editorial calendar.
Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
Coordinate online promotions to support the company's in-store promotions.
Other duties as assigned

Qualifications and Skills

Bachelor's degree in marketing, communication, or related field.
Fluent in Chinese and English.
2+ years' experience in digital marketing and social media.
Strong familiarity with the business applications of social media platforms (Xiaohongshu, TikTok, Instagram, Facebook, YouTube, etc.).
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
Proficient in Photoshop and other photo editing software.
Strong written and verbal communication skills.

Job Type: Full-time

Pay: $23.00 - $30.00 per hour

Benefits:

Work Location: In person

Social Media Specialist