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Social Media Specialist
$23 - $30/hr
Social Media Specialist
Job Descriptions
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
- Write, develop, and strategize online content production and scheduling.
- Assist with crisis management, bad reviews, and negative news communications.
- Generate, edit, publish, and share content daily (original text, images, and video)
- Build meaningful connections and encourage community members through dialog and messaging.
- Create and maintain company social media pages and profiles.
- Moderate user-generated content and messages appropriately, based on company and community policies.
- Create and implement social media marketing plan and editorial calendar.
- Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
- Coordinate online promotions to support the company's in-store promotions.
- Other duties as assigned
Qualifications and Skills
- Bachelor's degree in marketing, communication, or related field.
- Fluent in Chinese and English.
- 2+ years' experience in digital marketing and social media.
- Strong familiarity with the business applications of social media platforms (Xiaohongshu, TikTok, Instagram, Facebook, YouTube, etc.).
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
- Proficient in Photoshop and other photo editing software.
- Strong written and verbal communication skills.
Job Type: Full-time
Pay: $23.00 - $30.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
About Tak Shing Hong Inc.
Visit websiteApply Now
PostedJune 5, 2026
ClosesJuly 5, 2026
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