Social Media Specialist

Are you someone who enjoys creating content that captures attention, tells a story, and brings a brand to life across social media platforms?

• We are looking for a creative and driven Social Media Specialist to join KlaritySG, an e-commerce brand under Chiropractic First (Malaysia).
• In this role, you will be responsible for shaping how our brand shows up online, through engaging content, consistent storytelling, and strategic social media execution across Singapore and Malaysia.

This role is ideal for someone who is passionate about social media, stays updated with digital trends, and enjoys turning ideas into impactful content that builds awareness, engagement, and trust within the health and wellness space.

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Key Responsibilities

• Manage and grow the brand’s presence across Instagram, Facebook, TikTok, and YouTube
• Develop and execute social media strategies aligned with overall brand and business objectives
• Plan, create, schedule, and publish engaging content across all social media platforms
• Create compelling short-form video content, including Reels, TikTok videos, YouTube Shorts, and Stories
• Manage end-to-end video production, including ideation, filming, editing, captioning, and publishing
• Stay up to date with the latest social media trends, viral content, and platform updates
• Develop monthly content calendars and integrated campaign plans
• Collaborate with KOLs, influencers, content creators, and external agencies to drive brand awareness
• Monitor, respond to, and engage with online communities across all platforms (comments, messages, and interactions)
• Track, analyse, and report on content performance, providing actionable insights for optimisation
• Support product launches, promotional campaigns, and brand awareness initiatives across digital channels
• Ensure all content is aligned with brand guidelines, tone of voice, and messaging strategy

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Requirements

• Minimum 3 years of experience in Social Media Management, Content Marketing, or Digital Marketing
• Proven experience managing social media for beauty, wellness, health supplements, skincare, personal care, or lifestyle brands
• Strong portfolio showcasing content creation, video production, and successful social media campaigns
• Hands-on experience creating short-form content (Reels, TikTok, YouTube Shorts, etc.)
• Proficient in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software
• Familiar with design and content tools such as Canva and Adobe Creative Suite (or equivalent)
• Strong copywriting and storytelling skills with an eye for engaging digital content
• Good understanding of social media analytics, performance tracking, and reporting
• Experience working with influencers, KOLs, KOCs, or affiliate creators is highly preferred
• Creative, proactive, and able to work independently in a fast-paced environment
• Strong interest in beauty, wellness, health, and lifestyle trends
• Proficient in English; proficiency in Mandarin and/or Bahasa Malaysia is an added advantage

Pay: RM3,500.00 - RM5,500.00 per month

Work Location: In person