Social Media Specialist

Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond

The Marketing Team is seeking a Social Media Specialist – MYER who is responsible for the day-to-day execution of MYER’s brand social media presence; publishing always-on content, building platform-native creative assets and managing community engagement across social channels.

This is a hands-on, platform-fluent role that combines strong publishing discipline with genuine creative capability. The Social Media Specialist also acts as the operational bridge between the influencer program and MYER’s owned social channels through partnership with the Influencer Team.

About the role:

• Execute the day-to-day scheduling and publishing of MYER brand social content across Instagram, TikTok, Pinterest, YouTube and Facebook ensuring every post goes live on time, to platform specification and to the required quality standard.
• Set up all posts accurately within approved social media management tools including copy, hashtags, tagging, product links, location tags, accessibility captions and any platform-specific configurations.
• Maintain and contribute to the MYER social content calendar in alignment with the editorial plan, campaign schedule and always-on publishing cadence — flagging gaps, upcoming requirements or scheduling conflicts to the Social Media Manager.
• Build platform-native creative assets independently for the MYER brand social channels including Instagram Reels, TikTok videos, Stories and YouTube Shorts using in-app creation tools, CapCut or equivalent.
• Write compelling, on-brand social copy and captions across all platforms, adapting tone, length, format and call-to-action to suit each channel’s audience and conventions.
• Monitor and manage the MYER brand community across all social platforms daily responding to comments, direct messages, mentions and tags with speed, warmth and a consistently on-brand voice.
• Monitor brand mentions and tagged content across platforms, alerting the Social Media Manager to brand advocacy opportunities, emerging sentiment shifts or issues requiring attention.
• Identify and curate user-generated content (UGC) relevant to the MYER brand across social platforms monitoring mentions, tags and hashtags to surface community content that is on-brand and suitable for resharing.
• Partner closely with the Influencer Marketing Manager as the operational bridge between the influencer program and MYER’s owned social channels ensuring influencer content is integrated into the organic calendar in a way that is editorially coherent and commercially purposeful.
• Ensure all influencer content published to MYER’s channels is correctly tagged, disclosed and compliant with platform policies, MYER’s brand guidelines and ACCC requirements.
• Support the Social Media Manager in preparing monthly insights reports and performance summaries by collecting and organising data from social media management and analytics tools.
• Conduct regular competitor social media checks capturing best-in-class examples of content, community management and influencer integration for team reference and discussion.
• Stay actively across social platform updates, algorithm changes, new features and evolving best practices across Instagram, TikTok, Pinterest, YouTube and emerging channels.

About you:

• 2–4 years of hands-on social media experience for a brand or in an agency environment, with demonstrated experience in end-to-end publishing, community management, platform-native creative production and influencer content coordination.
• Proven experience scheduling and publishing content across Instagram, TikTok, Facebook, Pinterest and YouTube using social media management platforms (e.g. Sprout Social, Dash Hudson, Later or similar).
• Demonstrated ability to build platform-native creative assets independently including Reels, TikTok videos, Stories and short-form video using in-app tools, CapCut, Adobe Express or equivalent.
• Strong social copywriting skills able to write engaging, on-brand captions and copy that is adapted to each platform’s conventions and audience.
• Experience supporting or coordinating influencer content programs, including scheduling collab posts, managing branded content tags and ensuring disclosure compliance.
• Working knowledge of social media analytics platforms and experience compiling basic performance reports from platform-native analytics tools.

Benefits to you:

We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.

Our team members enjoy a range of benefits including:

• Team member discounts: Generous discounts in-store and online

• Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.

• Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles
• Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.

With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.

Your future starts here — help shape what’s next at Myer Group.

Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.

Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.

Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.

Applications close: 16 Jun 2026 AUS Eastern Standard Time