Social Media Specialist

Job Overview
We are seeking a dynamic and innovative Social Media Specialist to elevate our brand’s online presence across multiple digital platforms. In this role, you will craft compelling content, manage social media campaigns, and engage with our community to foster meaningful relationships. Your expertise in digital marketing, content creation, and analytics will drive brand awareness and customer engagement. This paid position offers an exciting opportunity to shape our social media strategy and make a tangible impact in the digital landscape.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts that resonate with target audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to track brand mentions, industry trends, and customer feedback to inform content and campaign adjustments.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility in search results.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and manage crisis communication when necessary.
• Utilize analytics tools such as Google Analytics and web analytics platforms to measure campaign success and refine strategies for better results.
• Oversee paid advertising campaigns on Facebook and other platforms to boost reach and engagement through targeted advertising efforts.
• Maintain consistent branding across all channels while ensuring proofread quality for all published content.
• Support e-commerce initiatives by creating promotional content that drives online sales and customer interaction.

Skills

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Skilled in video editing and photography to produce high-quality visual content.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for data-driven decision-making.
• Knowledge of SEO best practices, keyword research, and digital marketing strategies to enhance online visibility.
• Experience managing social media management tools such as Hootsuite or Buffer for scheduling and monitoring posts.
• Strong relationship management skills to engage with followers, influencers, and partners effectively.
• Excellent proofreading skills ensuring all content is accurate, clear, and aligned with branding standards.
• Ability to coordinate cross-functional teams including public relations, marketing, and creative departments for cohesive campaigns.
• Understanding of Facebook Advertising platform capabilities for targeted ad creation and optimization. Join us as a Social Media Specialist if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us connect authentically with our audience while driving measurable results in a fast-paced environment!

Pay: $24.05 - $28.97 per hour

Benefits:

• 401(k)
• Flexible schedule
• Referral program

Work Location: In person