Social Media Specialist
Roles and Responsibilities
You are not here to post content. You are here to build attention at scale.
Your core responsibility is to own and grow Allo’s social presence through high-performing Instagram Reels, founder-led content, and product storytelling that drives reach, trust, and followers.
Minimum 2 years of experience is required
Everything you do should answer one question: Will this stop the scroll and make people follow?
WHAT YOU’LL OWN
1. Reel Content Strategy (Brand + Founder)
- Plan and execute weekly content pipelines
- Build repeatable formats (hooks, storytelling styles, series)
2. Scriptwriting (Core Skill)
- Write high-retention scripts for product, founder, and influencer reels
- Craft strong hooks, structured flow, and clear CTAs
3. Product Content Strategy
- Turn products into content engines
- Build angles around health, problems, and use cases
4. Performance Tracking & Iteration
- Track views, retention, follows
- Double down on winners, eliminate weak formats
5. Influencer Content Direction
- Guide influencers on scripts, structure, and angles
KPIs (NON-NEGOTIABLE)
- Follower Growth (Brand + Founder)
- Reach / Views Growth
- Content Consistency
- % of High-Performing Reels
- Content Contribution to Sales
YOU’RE A STRONG FIT IF YOU
- Think in hooks, not captions
- Understand what makes content go viral
- Focus on outcomes, not just posting
- Have written scripts that performed
- Continuously improve content
Job Types: Part-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Work from home
Experience:
- Social media marketing: 2 years (Preferred)
Work Location: Remote