Social Media Specialist
Social Media Specialist (Arabic/English Speaker)
Location: Sharjah / Dubai, UAE
Job Type: Full-Time
Job Summary
We are seeking a highly motivated and experienced Social Media Specialist to join our Medical Centers in Sharjah and Dubai. The ideal candidate must have proven experience in healthcare marketing within the UAE, strong digital marketing expertise, and the ability to manage patient communications and support reception operations efficiently.
Fluency in Arabic and English is mandatory.
Key Responsibilities
Digital Marketing & Social Media Management
- Develop and implement digital marketing strategies to enhance brand awareness, patient engagement, and lead generation.
- Create, manage, and optimize advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads
- Prepare, analyze, and present SEO reports with recommendations to improve website ranking and online visibility.
- Create engaging and creative content, including:
- Social media posts
- Graphics and promotional materials
- Reels and short-form videos
- Healthcare awareness campaigns
- Manage and maintain the Medical Center’s digital presence across:
- Website
- TikTok
- Snapchat
- WhatsApp Business
- Google Business Profile
- Other relevant digital platforms
- Monitor social media trends, market developments, and competitor activities to improve campaign performance.
- Track campaign performance and prepare monthly marketing reports with measurable KPIs and recommendations.
Patient Communication & Reception Support
- Monitor incoming calls, WhatsApp inquiries, social media messages and appointment bookings.
- Ensure prompt responses and effective follow-up with patients regarding appointments and inquiries.
- Coordinate with reception staff to ensure smooth patient communication and scheduling.
- Assist in handling patient concerns and inquiries professionally.
- Maintain excellent customer service standards and patient satisfaction.
- Prepare periodic reports on patient engagement, inquiries, and conversion rates.
Qualifications & Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of healthcare marketing experience within the UAE.
- Proven experience in:
- Social media management
- Content creation
- Paid advertising campaigns
- Digital marketing strategy
- Strong knowledge of:
- SEO and website optimization
- Meta Ads Manager
- Google Ads
- Social media analytics and reporting tools
- Excellent communication, organizational, and interpersonal skills.
- Fluent in Arabic and English (written and spoken).
- Proficiency in Microsoft Office and digital marketing software.
Preferred Skills
- Graphic design experience using Canva, Photoshop, or similar tools.
- Video editing skills for social media content creation.
- Knowledge of UAE healthcare regulations and healthcare marketing practices.
- Strong organizational, multitasking, and problem-solving abilities.
- Experience working in medical centers, clinics, or healthcare organizations within the UAE.
Application Requirements
Applicants must meet the following criteria:
- Prior UAE healthcare marketing experience is mandatory.
- Fluency in both Arabic and English.
- Proven experience managing social media platforms, digital advertising campaigns, and patient communication channels.
- Experience working within the UAE healthcare sector.
Only candidates who meet the above requirements will be shortlisted and contacted.
Work Location: In person