We presently have an opportunity for a Special Events & Community Relations Manager in Boca Raton, FL. The candidate will be responsible for developing and executing community engagement initiatives, strategic partnerships, grassroots marketing programs, ticket and credential management, and fan development efforts that elevate the profile and impact of the PGA TOUR Champions event. This role serves as a key liaison between the tournament organization, local businesses, nonprofits, sponsors, civic leaders, and community stakeholders to drive attendance, engagement, and year-round visibility.

The ideal candidate is highly organized, relationship-oriented, and creative, with a strong passion for sports, community engagement, and live event execution.

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Key Responsibilities

Community Relations & Engagement

Develop and implement comprehensive community outreach programs that align with tournament goals and charitable initiatives.
Build and maintain relationships with local nonprofits, chambers of commerce, schools, municipalities, and civic organizations.
Coordinate community appearances, player engagement opportunities, and charitable activations.
Serve as the primary contact for community-based event partnerships and requests.
Identify, cultivate, and manage strategic relationships and partnerships with local and regional organizations to expand event visibility and impact.
Collaborate with corporate sponsors to activate community-facing initiatives, experiential programming, and fan engagement opportunities.

Street Team & Grassroots Marketing

Develop and oversee a tournament street team program to increase awareness and ticket sales throughout the market.
Coordinate grassroots marketing efforts, including community events, festivals, local business outreach, and promotional appearances. (i.e., green markets, fundraisers, holiday parades, etc.)
Manage street team staffing, scheduling, training, uniforms, database recruitment, and activation materials.
Create and distribute promotional assets, collateral, and community engagement tools.
Track and report on performance and community engagement metrics.

Ticketing & Credential Management

Develop and train all processes and procedures for admission gates and corporate hospitality entrances, management of Admissions and Corporate Hospitality volunteer committees.
Manage tournament ticket inventory and distribution processes for sponsors, partners, community groups, and special guests.
Coordinate credential requests, approvals, distribution, and on-site access management for credential orders.
Maintain accurate ticketing and credential databases and reporting.
Serve as a point of contact for ticketing inquiries and credential-related customer service issues.
Assist with hospitality access coordination and VIP guest management.
Work closely with volunteers, operations, sponsorship, and security teams to ensure proper credentialing procedures and event access compliance.

Event Operations Support

Assist with tournament-week operations related to community programming, sponsor activations, ticketing, credentialing, and special events as needed.
Coordinate logistics for off-site and on-site community events and ceremonies.
Work cross-functionally with volunteers, sponsorship, operations, ticket sales, marketing, and communications teams.
Support event setup, execution, and breakdown as needed during tournament week.

Marketing & Communications

Collaborate with the sales team to create campaigns focused on both growing the new and returning ticket buyers.
Plan and oversee ticket campaigns which may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinity.
Collaborate with marketing and social media teams to promote community initiatives and partnerships.
Represent the tournament at networking events, business functions, and community meetings.

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Qualifications

Bachelor’s degree in Sports Management, Marketing, Communications, Public Relations, Event Management, or related field preferred.
2–5 years of experience in event management, community relations, sports marketing, ticketing, partnerships, or related field.
Experience working in sports, live events, nonprofit fundraising, or hospitality preferred.
Strong interpersonal, communication, and presentation skills.
Ability to manage multiple projects in a fast-paced environment.
Proficiency in Microsoft Office, CRM systems, ticketing platforms, and project management tools.
Ability to work nights, weekends, and tournament week hours as required.
Attend other Pro Links Sports events throughout the year to gain experience and provide operational support (as schedule allows and as requested).

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Preferred Skills

Strong local business and community networking abilities.
Experience managing promotional teams or street teams.
Knowledge of sponsorship activation, ticketing operations, and experiential marketing.
Familiarity with credentialing systems and event access management.
Passion for golf, sports, and community engagement.
Self-starter with strong attention to detail and problem-solving skills.
Ability to work in a team setting.

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Key Performance Indicators (KPIs)

Community partnership growth and retention
Street team activation effectiveness
Ticket distribution accuracy and engagement results
Credential management efficiency and compliance
Event attendance and fan engagement metrics
Sponsor/community activation success
Charitable and community impact outcomes
Volunteer and stakeholder satisfaction

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Work Environment

This position operates in both office and outdoor event environments and requires the ability to work extended hours during tournament preparation and tournament week. Travel within the local market may be required for community engagement activities, promotional appearances, and partner meetings.

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General info/Requirements

Eligible to work in the United States. International applicants must have all visas and employment authorizations prior to the start of the position. Candidate will be required to relocate to Boca Raton, FL, and will be an employee of Pro Links Sports.

Any employee will be required to successfully complete a drug screening as well as a criminal background check.

Our benefits include:

Competitive wages and bonus structure Medical/Dental/Vision/Life/Disability insurance

Paid Vacation

Employee contribution 401K savings plan

Health Savings Account/Medical and Dependent Care Flexible Spending Accounts

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About Pro Links Sports

Since 1993, Pro Links Sports has worked with companies throughout the world to implement customized, full-service golf programs to fit their particular needs and objectives. Companies turn to PLS for their knowledge of golf, unparalleled service and attention to every detail. PLS takes a client-first approach when partnering to provide its expertise in event management, sponsorship activation, corporate hospitality, and/or corporate consulting. By utilizing strategic partnerships, PLS provides its clients with maximum exposure on a local, regional, and global basis.

Pro Links Sports currently manages two PGA TOUR events (Valspar Championship and 3M Open), four PGA TOUR Champions events (Insperity Invitational, Simmons Bank Championship, Sanford International, and James Hardie Pro Football Hall of Fame Invitational), and corporate hospitality at events such as the US Open, The Masters, Ryder Cup, and Presidents Cup.

About the James Hardie Pro Football Hall of Fame Invitational

Managed by Pro Links Sports, the James Hardie Pro Football Hall of Fame Invitational is a PGA TOUR Champions golf tournament that takes place each March at The Old Course at Broken Sound in Boca Raton, FL. The annual event attracts 78 PGA TOUR Champions professionals and 26 Pro Football Hall of Fame members to Boca Raton to compete for a $2 million purse. Each year, the James Hardie Pro Football Hall of Fame Invitational’s net proceeds support local charitable organizations and benefits research and healthcare innovations at the Boca Raton Regional Hospital. The 2026 event will be the third edition and is slated for March 1 – 7, 2027.

Special Events & Community Relations Manager

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