Specialist, Social Media Engagement

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• We’re looking for a Specialist, Social Media Engagement to grow our brand presence and enhance our narrative in social channels by leveraging influencers and brand advocates to amplify our storytelling. You’ll be responsible for curating and managing all aspects of our partnerships with content creators and influencers to create social programming that enhances our narrative in social channels.
• This job is a member of the Social Media Engagement team within the Corporate Communications Division.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Curate influencers and content creator strategies and partnerships that build and promote content for American Airlines ensuring brand safety, fit and alignment to commercial objectives.
• Work with agency to manage influencer contractual negotiations to maximize partnership value.
• Align with marketing comms strategy teams on content objectives. Write influence content briefs and review/edit influencer content.
• Maintain Influencer Playbook keeping all guidelines, legal requirements up to date.
• Manage all aspects of influencer travel including coordinating with the operation to provide proper notifications/ clearance.
• Determine best ways to leverage influencer content including how we amplify or leverage content in paid and organic channels.
• Partner with brand and creative teams to curate licensed imagery and assets to enhance content library.
• Participate in managing the social content calendar and writing/editing copy for social channels
• Curate and communicate content to leadership team members for them to amplify in their social channels. Proactively provide leadership with best practice recommendations and insights to increase social presence.
• Identify and engage internal and external influencers/advocates and seek user generated content in support of messaging.
• Participate in out of hours activities and travel as required.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Communications or equivalent experience/training
• 2-3 years social media, content and/or paid media experience with a proven track record of successfully managing complex projects

Skills, Licenses & Certifications

• Knowledge of and experience with various social media platform tools, Adobe and Google analytics, link tracking tools
• Organized, accountable, and action-oriented
• Experience with budget management and contract negotiation
• Strong attention to detail and analytical skills
• Culture-obsessed. Someone who lives and breathes social and has a special place in their heart for trending topics
• Agile and able to handle multiple projects under tight deadlines
• Creative and media agency management experience
• Solid understanding of traditional media KPIs and measurement with the ability to leverage data to drive decision-making.
• Strong executive presence and ability to communicate to senior leaders.
• Ability to work with cross-functional groups and develop relationships with key stakeholders

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.