Specialist, Sports Marketing
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES:
- Support the development and delivery of the local Sports Marketing plan in line with business goals
- Identify partnership and activation opportunities that support brand priorities and work with the wider marketing team to bring them to life
- Build and manage a diverse portfolio of athletes, teams, clubs and federations that supports key categories and business objectives
- Ensure all partners reflect the adidas brand in a strong and authentic way, both on and off the field
- Manage contract discussions and negotiations in line with budget, market value and business priorities
- Ensure sports marketing activity and partner agreements are managed in line with global policy and local requirements
- Support the integration of local partners into major brand campaigns and initiatives
- Develop and deliver activation plans that maximise the impact of sports marketing partnerships
- Manage the local partner budget and track spend effectively
- Oversee partner-related activity in close collaboration with the broader brand and marketing teams
- Look for opportunities to connect partnerships across multiple categories to create greater impact
- Provide high-quality day-to-day support to contracted partners and maintain strong working relationships
- Build and maintain relationships with key people across the sports industry to support brand objectives
- Ensure athletes, teams and partners wear and represent adidas products in a way that supports the brand’s positioning
- Provide on-the-ground support for sports marketing activity and events as required
KEY RELATIONSHIPS:
- Brand Marketing, Product Development, Category Planning, Sales, Finance and HR
- Athletes, teams, clubs, federations and agents
- Global Sports Marketing teams
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong network across the sports industry, including federations, teams, athletes or agents
- Strong understanding of the sports and cultural landscape in New Zealand
- Confident communication and presentation skills
- Strong organisation skills with the ability to manage multiple priorities
- Commercial awareness and sound judgement
- Strong attention to detail and ability to work at pace
- Good analytical and reporting skills
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Proven experience working directly with professional athletes, sports teams, clubs, federations or agents
- University degree, ideally in Business, Marketing, Sports Marketing or a related field
- At least 3 years’ experience in sports marketing, partnerships or brand activations, ideally within a global or international brand
- Experience managing partnerships, contracts and activations end to end
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.