Specialist, Tier 2 & 3 Digital Marketing
Overview
At Ford, you’ll work on ideas that matter, alongside passionate people who want to make a global impact. Together, we’re shaping the next era of transportation—grounded in purpose, driven by progress. Make your move.
- Job Type: Full time
- Work Type: Hybrid
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position...
- The Digital Engagement Specialist will be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels.
- This role works with delivery of digital communications, content production, asset optimization, performance dashboards, and system integrations across key platforms.
- Partnering closely with the Tier 2 & 3 Digital Engagement Manager, the Specialist translates strategic direction into scalable, measurable digital solutions—supporting platform execution, stakeholder coordination, and continuous optimization of digital experiences.
What you'll do..
- Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
- Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
- Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
- Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
- Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
- Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
- Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
- Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
- Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.
You'll have...
- Experience working in the Field and with Dealerships within the past 3-5 years
- Experience working with FDAFs
- Experience managing agency/supplier partnerships
- Effectively manage multiple, diverse priorities simultaneously and deliver high quality results
- Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.).
- Interpersonal and communication skills (written/verbal, Microsoft suite)
- Experience with quantitative and qualitative research and data
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
This position is a salary grade 5 and ranges from $56,400-$94,900.
This position is a salary grade 6 and ranges from $74,300-$124,500.
This position is a salary grade 7 and ranges from $86,600-$144,900.
This position is a salary grade 8 and ranges from $99,100-$166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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