Sr. Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: Healthy 18 Pvt Ltd
Location: New Delhi
Experience: 5–8 Years
Department: Digital Marketing

Role Summary

We are seeking a dynamic Digital Marketing Manager who can lead integrated marketing across creative strategy, social media, performance marketing, and e-commerce marketplaces. The role requires a balance of strategic thinking, execution excellence, and strong analytical skills to drive brand growth and revenue.

Key Responsibilities

Digital Strategy & Planning

• Develop 360° digital marketing strategy across paid, organic, and marketplace channels
• Plan budgets, forecasts, and growth roadmaps
• Identify new customer acquisition and retention opportunities

Performance Marketing

• Manage campaigns across Google, Meta, and other paid platforms
• Optimize for ROAS, CAC, conversions, and revenue growth
• Conduct A/B testing and funnel optimization

E-commerce & Marketplace Management

• Oversee performance on Amazon, Flipkart, and other marketplaces
• Manage product listings, catalog hygiene, and visibility
• Plan marketplace promotions, ads, and growth initiatives
• Coordinate with category and operations teams

Social Media Marketing

• Lead content strategy and monthly social media calendar
• Drive engagement, reach, and follower growth
• Plan campaigns, launches, and brand storytelling
• Monitor trends and competitor activities

Creative & Brand Communication

• Guide creative direction for ads, banners, and campaigns
• Collaborate with design and content teams
• Ensure brand consistency across platforms
• Conceptualize campaign themes and messaging

Analytics & Reporting

• Track and analyze performance across channels
• Share actionable insights and optimization plans
• Present monthly dashboards to leadership

Team & Stakeholder Management

• Lead and mentor digital marketing team members
• Coordinate with sales, category, and tech teams
• Manage agencies and external partners

Required Skills

• Strong expertise in performance + marketplace + social media marketing
• Hands-on experience in e-commerce growth strategies
• Excellent understanding of digital funnels and customer journeys
• Analytical mindset with strong reporting skills
• Leadership and project management abilities

Preferred Qualifications

• Experience in e-commerce distribution or digital agency
• Knowledge of marketing automation tools
• Familiarity with CRO and retention marketing

Job Types: Full-time, Permanent

Pay: Up to ₹800,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Provident Fund

Application Question(s):

• Current ctc and expected ctc?
• notice period?
• Comfortable for vikaspuri location?

Work Location: In person