Sr. Digital Marketing Specialist

About ISLIE by Priya Jain
ISLIE by Priya Jain is a premium bridal and ethnic wear fashion brand known for creating elegant, contemporary, and handcrafted ensembles. We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, engage our target audience, and drive business growth.

Key Responsibilities

• Develop and implement strategies to increase brand awareness, website traffic, lead generation, and sales.
• Create, schedule, and optimize engaging content for social media platforms such as Instagram, Facebook, Pinterest, and YouTube.
• Conduct market research and competitor analysis to understand customer behavior, identify trends, and enhance brand positioning in the bridal and ethnic wear segment.
• Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.
• Manage SEO and SEM activities to improve website visibility and search engine rankings.
• Track and report key performance metrics, providing actionable insights for continuous improvement.
• Build and maintain relationships with influencers, fashion bloggers, and media partners.
• Stay updated with the latest digital marketing trends, fashion industry developments, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 1–3 years of experience in Digital Marketing, preferably in fashion, luxury, bridal, or lifestyle brands.
• Strong knowledge of Meta Ads, Google Ads, SEO, SEM, email marketing
• Excellent content creation, copywriting, and communication skills.
• Proficiency in Google Analytics and digital marketing tools.
• Creative mindset with a strong understanding of fashion and consumer trends.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person