Sr. Manager, Marketing Strategy & Campaigns
Team: Marketing
Reports To: Senior Director, Regional & Brand Marketing
Location: Toronto (4 days Onsite, 1 day Remote)
Employment Type: Permanent Full-Time
About 123Dentist
At 123Dentist, we’re building one of Canada’s leading dental support organizations by bringing together a growing network of practices through innovation, operational excellence, and patient-first care. As we scale, marketing plays a critical role in shaping how we grow, how we show up, and how we connect with patients, partners, and teams across the country.
About the Role
We’re looking for a Senior Manager, Marketing Strategy & National Campaigns, to help shape and drive the strategic direction of marketing across the organization. This is a high-impact, highly visible role at the intersection of strategy, brand, and execution. You will partner closely with the Marketing Leadership Team and cross-functional stakeholders to translate business priorities into clear marketing strategies, integrated plans, and coordinated national campaigns.
Beyond strategy development, you will also provide leadership across brand stewardship, campaign execution, and business intelligence frameworks, ensuring marketing efforts are aligned, insight-driven, and delivering measurable impact.
What You’ll Do
- Partner with leadership to shape and drive enterprise marketing strategy aligned with growth priorities
- Translate business objectives into clear initiatives, roadmaps, and measurable outcomes
- Lead development and execution of national campaigns, ensuring alignment across regional, digital, and operational teams
- Provide strategic oversight of brand architecture, creative direction, and brand consistency across all audiences
- Conduct market, competitive, and performance analysis to inform positioning and strategic decisions
- Build executive-ready presentations, business cases, and decision frameworks
- Design and evolve marketing measurement frameworks, including KPIs, dashboards, and reporting cadences
- Translate insights into action by identifying performance trends, risks, and opportunities
- Partner cross-functionally (analytics, finance, operations, regional teams) to drive alignment and execution
- Oversee agency and vendor relationships, ensuring high-quality delivery and performance
- Manage and optimize a $500K marketing budget, including forecasting, tracking, and ROI analysis
What You Bring
- 7+ years of experience in marketing strategy, brand, integrated marketing, or campaign leadership
- A degree in Marketing, Communications, or a related field (Master’s preferred)
- Experience in multi-site, multi-brand, or complex organizations
- Fluency in English and French (written and verbal) is required, as this role supports stakeholders in both languages.
- Proven ability to lead cross-functional initiatives and influence stakeholders without direct authority
- Strong experience in campaign planning, creative direction, and managing agencies or design resources
- Demonstrated ability to build measurement frameworks, define KPIs, and use data to inform decisions
- Experience preparing executive-level presentations, business cases, and strategic recommendations
- Experience managing budgets, forecasting, and ROI tracking
- You think strategically while staying connected to execution and outcomes
- You bring structure and clarity to complex, ambiguous problems
- You can translate insights into clear, compelling narratives for senior leadership
- You balance brand integrity with commercial performance
- You are highly collaborative, with strong communication and stakeholder management skills
- You have experience leading and developing team members
Why Join 123Dentist?
- Play a key role in shaping enterprise-wide marketing strategy
- Work closely with senior leadership and cross-functional partners
- Lead impactful national campaigns and brand initiatives
- Be part of a growing, data-driven organization in the healthcare space
- Join a team that values curiosity, collaboration, and continuous improvement