Sr. Marketing Executive ์ฑ์ฉ(์์ธ) ํ๊ตญ
Rentokil initial์ ์๊ตญ์ ๋ณธ์ฌ๋ฅผ ๋๊ณ , 28,000์ฌ ๋ช ์ ์ ์ธ๊ณ ์ง์๋ค์ด ํจ๊ป ํ๊ณ ์๋ ๊ธ๋ก๋ฒ ํด์ถฉ ๋ฐฉ์ ์๋น์ค ๊ธฐ์ ์ ๋๋ค.
ํ๊ตญ ์์ฅ์ 2006๋ ์ง์ถํ์ฌ, ํ์ฌ ์ฝ 6,500์ฌ ๊ณ ๊ฐ์ ์ฌ์ ์ฅ์ ๊ด๋ฆฌํ๊ณ ์์ผ๋ฉฐ, 100์ฌ๋ ๋์ ์์ธ ๊ธ๋ก๋ฒ ํด์ถฉ ๋ฐฉ์ ์๋ฃจ์ ์ ๊ตญ๋ด ์์ฅ์ ๋ง๊ฒ ์ต์ ํํ์ฌ ํจ๊ณผ์ ์ด๊ณ ์ ๋ฌธ ์๋ฃจ์ ์ ์ ๊ณตํ๊ณ ์์ต๋๋ค.
๋ ํ ํฌ์ด๋์ ์ฝ๋ฆฌ์ใ์์ ์ ๊ตญ ์๋น์ค ๋คํธ์ํฌ๋ฅผ ํตํ ์ ๋ฌธํ๋ ์ ๋ฌด๋ฅผ ๊ฒฝํํด๋ณด์ธ์.
๋ ํ ํฌ์ด๋์
์ฝ๋ฆฌ์(์ฃผ)์์ ์ ๊ท ๊ณ ๊ฐ ๊ฐ๋ฐ ๋ฐ ๊ธฐ์กด ๊ณ ๊ฐ์ ํจ์จ์ ์ธ ๊ด๋ฆฌ๋ฅผ ํตํด ๊ณ ๊ฐ ๋ณด์กด์จ ๊ทน๋ํ๋ฅผ ๋ชฉํ๋ก ํจ๊ป ์ฑ์ฅํ๊ณ ์ ํ๋ ์์
์ธ์ฌ๋ฅผ ์ฑ์ฉํฉ๋๋ค!
- Marketing Strategy & Planning (30%)
- Build customer/consumer/competition understanding, interpreting various data ( internal/external) into insight, anticipating current & future trend & opportunity, always staying on top of emerging trends and advising senior leadership
- Identify geography/sector/service line growth potential, creating service category vision, constructing hierarchy and innovation agenda to drive sustainable category growth
- Work with cross-functional teams (Sales, Operations, Finance, IT ) to drive innovation success from concept to deployment and best practice sharing
- Digital & Brand communication (40%)
- Identify appropriate communication channels (forums, associations, print & digital ) for targeted customer/consumers in order to increase quality leads and to reinforce brand awareness and equity
- Improve and optimize integrated digital campaigns (SEO/SEM/Email marketing/offline )
- Define content and format across different communication touch points and ensure ROI is measured and communicated ( including website performance tracking)
- Marketing Service (20%)
- Support the business in developing specific solutions, presentations, Bids &Tenders and workshops together with the cross-functional teams
- Support the Key Customer, Sales and Operation Teams as primary customers and support them with marketing programs.
- Budget Control & Agency Management (10%)
- Agency evaluation , continuous quality agency recruitment
- Manage and monitor marketing resources to ensure that each action to be optimized in its effectiveness and quality.
Requirements
- University graduate or above majoring in business or science, with at least 5-6 years of marketing experience.
- Sales/trade marketing ,experience would be an advantage.
- B2B or FMCG Marketing background would be an advantage, especially in Category Management, and Category and/or Trade Marketing Management.
- Experience in hands-on operation & planning.
- Experience in digital marketing and solid exposure in marketing communication including search engine marketing would be an advantage
- A good understanding of customer interview skills
Benefits
- ๋จ์ฒด์ํด๋ณด ๋ฐ ์ค๋น, ์๋ฃ๋น ์ง์, 4๋๋ณดํ, ๋ํธํ ํ๋ ์ง์, ์์ผ์ ๋ฌผ, ๋ช ์ ์ ๋ฌผ, ์์ ๋ก์ด ์ฐ์ฐจ ์ฌ์ฉ, ๊ฒฝ์กฐ์ฌ ์ง์, ์ฅ๊ธฐ๊ทผ์ ํ์ฐฝ, ๊ฑด๊ฐ๊ฒ์ง, ์ฌ์ฐํ ์ด์, ํ์ดํ๋ฏธํ
- ์์ต 3๊ฐ์
Rentokil initial์ ๋ค์์ฑ์ ์ค์ ์ ๋๊ณ , ๋๋ฑํ ๊ธฐํ๋ฅผ ์ ๊ณตํ์ฌ ๋ชจ๋ ๋๋ฃ๋ค์ด ์ ์ฌ๋ ฅ์ ๋ฐํํ ์ ์๋ ํ๊ฒฝ์ ๋ง๋ค๊ธฐ
์ํด ๋ ธ๋ ฅํฉ๋๋ค!
์ง์ญ์ฌํ์์ ๊ฐ์น์๋ ์ ๋ฌธ์๋น์ค๋ฅผ ์ ๊ณตํ๋ ๊ฒ์ ์ข์ํ์ญ๋๊น?
๊ทธ ์ผ์ ์ ํด๋ผ ์ ์๋ค๊ณ ์๊ฐํ์๋์?
๊ทธ๋ ๋ค๋ฉด ์ง๊ธ ๋ฐ๋ก ์ง์ํ์ธ์! ๋น์ ์ ๋์ ์ ์์ํฉ๋๋ค!
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