Working Title

Strategic Enrollment & Marketing Specialist

Posting Number

NFE03089P

Department

USD-School of Business

Physical Location of Position (City)

Vermillion

Posting Text

The Beacom School of Business at The University of South Dakota is a vibrant, internationally accredited business school that has served students since 1927. It is the State’s flagship business school and a regional leader with consistently high national rankings. We are seeking a self-motivated, detail-oriented, and creative individual for this Strategic Enrollment and Marketing Specialist. The successful candidate will bring a positive energy to recruiting undergraduate and graduate students for the Beacom School of Business. The individual will work closely with the Dean and Associate Dean. This position’s responsibilities include:

Data Analytics Reporting: Includes being able to:

Provide analytical strategic planning support using data analytics reporting to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance.
Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies. Increase recruitment efforts, number of applicants and enrollment.
Utilize Slate to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance; as well as developing and executing touchpoints
Collect data, apply analytical skills to interpret data to present insights and recommendations to leadership to support strategic enrollment planning.
Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies.
Conduct market research on competitor programs, regional workforce needs, and emerging trends in business education in building strategic initiatives.
Present insights and recommendations to leadership to support strategic enrollment planning.
Track ROI for strategic priority initiatives such as those for paid digital and print ads.

Brand Management and Marketing: Includes being able to:

Develop, propose and implement marketing strategy, brand management, digital marketing and content development strategic initiatives, recruitment plans, and targeted tactics under direction of Dean of Beacom School of Business and Associate Dean.
Utilize innovative and critical thought to develop initiatives, strategies and tactics, and select appropriate target markets designed to grow quality undergraduate and graduate student body.
Develop and execute annual marketing plans for undergraduate, graduate, and professional business programs such as the eMBA and certificates.
Create compelling messaging that highlights program differentiators such as accreditation, faculty expertise, industry partnerships, and career outcomes.
Oversee brand consistency across all platforms, ensuring alignment with the business school and university‑wide standards.
Coordinate with university marketing to manage and optimize program webpages for accuracy, SEO performance, and user experience.
Create and curate content for BSB annual magazine and quarterly newsletters, as well as ongoing social media and digital and print ads that elevate the business school’s visibility while in accordance with University guidelines.
Contribute to long‑term enrollment forecasting and strategic planning initiatives.

Outreach and Partnership Building: Includes being able to:

Develop and coordinate, outreach, external partnerships.
Develop communication plan (coordinate with Admissions) and communicate information about the Beacom School of Business with prospective students, families, high schools and various other partners.
Plan and execute recruitment and yield events such as BSB summer camps, high school visits, open houses, webinars, college and career fairs, corporate information sessions, and admitted‑student experiences both on campus and externally
Represent the business school at community events, employer sites, and professional conferences.
Collaborate with alumni relations to integrate alumni speakers, panels, and success stories into events and marketing materials.
Work closely with business school leadership and faculty to translate program strengths into compelling marketing narratives.
Partner with career services to highlight employer engagement, internship pipelines, and job placement outcomes.
Build and maintain relationships with high school administration, regional employers, chambers of commerce, and community organizations to support recruitment and brand visibility.

Posting Date

06/03/2026

Closing Date

Open Until Filled

Yes

First Consideration Date

06/17/2026

Advertised Salary

Commensurate with education and experience

Duration of the Term

12 months

If Other, describe duration

Appointment Percent

100

Work Hours

Typical Hours Worked Per Week

Appointment Type

Regular

Faculty Status

Scope of Search

External (includes Internal)

If internal, define scope of search

This position requires

Travel, Overnight stays, Weekends/Holidays, Valid Drivers License, Other

If other, please indicate

Department Description and Cultural Expectations

The University of South Dakota is a comprehensive, liberal arts based state institution with an enrollment of approximately 10,000 students. Basic and professional programs are available in the Beacom School of Business, School of Law, School of Medicine, School of Education, College of Fine Arts, and the College of Arts and Sciences.
Beacom School of Business is the leading business school in South Dakota and the region offering students a quality business education that goes beyond expectations. Our programs are fully accredited by AACSB International and nationally ranked by Princeton Review, US News and World Report, and others. Our alumni have become global leaders in such fields as accounting, finance, economics, management, marketing, entrepreneurship, business analytics and health services administration. The school offers multiple undergraduate majors in both Vermillion and Sioux Falls, including innovation and entrepreneurship, marketing, finance, accounting, management, human resources, health services administration, business administration, business analytics, and economics, as well as Master of Business Administration, Master of Accountancy, and Master of Science in Business Analytics degrees in Vermillion as well as online. Excellence in teaching is our expectation, both in the classroom and in mentoring and advising students outside of class. We deliver an innovative curriculum using the newest instructional methods. The business school as 3 Division: Accounting and Finance; Economics and Decision Sciences; and Entrepreneurship, Management, and Marketing. The divisions expect strong faculty and student involvement outside the classroom including engagement with student organizations and the Advisory Councils for each undergraduate major.
The Beacom School of Business boasts:

accreditation by the AACSB International, placing Beacom School of Business among the top 6% of business schools similarly accredited worldwide
students who typically score in the top 5% of all business students taking the national exit exam for business
an online MBA program ranked in the “Top 25” programs by Princeton Review
an online MAcc program ranked 1st in the nation by OnlineU based on CPA pass rate and affordability
more than $400,000 in scholarships to business students awarded each year
strong corporate relationships providing excellent career opportunities for our graduates – employment rate of 97% for all graduates
ongoing collaboration between our MBA students and SD School of Mines and Technology on technology innovation and commercialization efforts

Please visit http://www.usd.edu/business and https://goo.gl/ksSVtu for more information.

Equal Employment Opportunity Statement

USD is committed to fostering a dynamic and welcoming working and learning environment for all. USD provides equal employment opportunities to all employees and applicants for employment without regard to ideological, political, or sectarian opinions or perspectives; or race, color, creed, religion, sex, ancestry, disability, national origin or any other factor protected by applicable federal, state, or local laws. USD is committed to the principles of free expression and encourages the timely and rational discussion of topics in an environment that is intellectually and ideologically diverse.

Strategic Enrollment & Marketing Specialist

About South Dakota Board of Regents