Team Lead – Social Media & Digital Marketing Manager / Paid Ads Specialist (Remote)

Company: Go Market Master NIG
Job Type: Full-time
Work Location: Remote

Position Overview

We are looking for an experienced Team Lead – Social Media & Digital Marketing Manager / Paid Ads Specialist to oversee digital marketing operations, lead a remote team, develop high-performing marketing campaigns, and drive business growth through strategic social media management and paid advertising.

The ideal candidate must be creative, analytical, highly organized, and capable of leading a team while delivering measurable marketing results. This role requires a strong understanding of social media marketing, content strategy, audience growth, lead generation, and paid advertising across multiple platforms.

Key ResponsibilitiesLeadership & Team Management

• Lead, supervise, and coordinate the Social Media and Digital Marketing Team
• Assign tasks, monitor performance, and ensure accountability across team members
• Develop and implement marketing strategies aligned with business goals
• Provide guidance, coaching, and support to team members

Social Media Management

• Develop and execute social media strategies across multiple platforms
• Plan and oversee content calendars and campaign execution
• Monitor engagement, audience growth, and brand visibility
• Ensure consistent brand messaging across all digital channels

Paid Advertising & Lead Generation

• Plan, launch, manage, and optimize paid advertising campaigns
• Manage campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, TikTok, and other relevant platforms
• Monitor campaign performance and optimize for ROI
• Generate qualified leads and measurable business results
• Conduct audience targeting, A/B testing, and performance analysis

Reporting & Analytics

• Track key performance indicators (KPIs)
• Prepare weekly and monthly marketing performance reports
• Analyze campaign data and recommend improvements
• Present insights and recommendations to management

Qualifications & Requirements

• Minimum of 2 years remote work experience (mandatory)
• Minimum of 3 years experience in Digital Marketing, Social Media Management, Paid Advertising, or a related role
• Proven experience managing successful paid advertising campaigns
• Strong understanding of Meta Ads Manager, Google Ads, LinkedIn Ads, and other advertising platforms
• Experience leading teams and managing marketing projects
• Excellent spoken and written English (mandatory)
• Strong leadership, communication, and organizational skills
• Data-driven mindset with strong analytical abilities
• Ability to work independently and manage multiple priorities
• Creative thinker with strong problem-solving skills

Remote Work Requirements

Applicants must have:

• Stable electricity supply
• Reliable and high-speed internet connection
• A professional workstation setup
• A functional laptop capable of handling digital marketing tools and reporting requirements
• A quiet and professional remote work environment

What We’re Looking For

We are specifically looking for candidates who:

• Have proven experience generating leads and business growth through digital marketing
• Can successfully manage paid advertising budgets and campaigns
• Have strong leadership and team management capabilities
• Are proactive, reliable, and highly accountable
• Can confidently communicate and present marketing strategies and results
• Are passionate about achieving measurable outcomes

Job Type: Full-time

Pay: ₦200,000.00 - ₦300,000.00 per month

Work Location: Remote