Trade & Brand Marketing Manager

This role is a Hybrid Role: Employees are expected to work from our London office 3 days per week and may work remotely the remaining days.

Overview:

A Brand Champion for the Revlon Professional and American Crew portfolio, responsible for driving omni-channel growth across salons, wholesalers (B2B), pro-retail and e-commerce B2C) in the UKI market. The role bridges global brand strategy with local commercial execution, owning trade activation, in-store excellence and 360° consumer campaigns to accelerate visibility, conversion and sell-out in a fast-scaling retail and B2C landscape.

Omni-Channel Trade Activation & In-Store Execution: Design and deliver omni-channel trade activation plans across B2B and B2C customers, maximizing sell-out, loyalty and market share.

• Partner closely with Sales, Area Managers, Distributors and key customers to align brand priorities with promotional calendars and commercial objectives.
• Lead the development and execution of Point of Sale, Visual and Merchandising solutions, ensuring consistent, premium brand presence across direct and indirect customers.
• Brief and manage agencies to deliver clear, effective assets on time and within customer timelines.
• Track performance and ROI of trade activity, translating insights into optimization plans.

Pro-Retail & E-Commerce Growth: Drive growth of pro-retail and e-commerce as strategic omni-channel levers for recruitment, visibility and conversion.

• Lead trade marketing and e-trade strategies with key partners (e.g. Boots, Tesco, Savers, e-tailers), spanning in-store and digital touchpoints.
• Own merchandising strategies including shelf layouts, planograms, permanent and promotional displays, and seasonal activations.
• Develop, localize and optimize PDP content (copy, visuals, claims, SEO) ensuring data accuracy and best-in-class execution across platforms.
• Monitor performance KPIs (traffic, conversion, rankings, sell-out) and recommend growth-driving actions.

Brand Campaigns & NPD Execution: Lead 360° omni-channel campaigns driving end-consumer engagement and retailer conversion across in-store, Retailer.com, OOH and sampling.

• Act as project lead across Sales, Demand Planning, Digital Marketing, Education and agency partners.
• Own local NPD execution, including launch support, SKU transitions and planogram updates, ensuring strong sell-in readiness.
• Equip Sales teams with clear NPD updates and presentation materials to support commercial success.
  Management of trade, PR and press sampling

Commercial & Operational Ownership: Full accountability for Brand Support / A&M budgets, including activity P&Ls, PO management and ROI tracking.

• Present clear overviews of activity plans, investment & performance to internal stakeholder & external customers.
• Leverage shopper, market and e-commerce insights to refine UKI omni-channel portfolio and GTM strategy.
• Manage vendor relationships, SAP process, product data, local stock forecasts to ensure operational excellence.

Who you are:

• Strong trade and operational marketing experience within Beauty or Professional Hair, across omni-channel environments.
• Proven delivery of in-store execution, e-trade content and integrated campaigns.
• Advanced Microsoft Office skills; SAP and Salsify experience advantageous
• Confident communicator able to influence senior stakeholders, agencies and customers.
• Passion for professional hair and the stylist community, with curiosity for market trends.

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