Trade Marketing Executive

Overview

The Trade Marketing Executive ensures Karofi’s brand story, product benefits, and promotional campaigns are brought to life at the retail level across malls, kiosks, partner stores, and activations. This role bridges Marketing and Sales, transforming brand strategies into powerful in-store experiences that drive visibility, shopper engagement, and sell-through.

The Trade Marketing Executive is responsible for crafting the retail narrative of Karofi: from how products are displayed, to how promos are communicated, to how customers experience the brand inside stores.

Key Responsibilities

1. Merchandising, Display & Shopper Experience

• Conduct regular merch audits to ensure: Correct branding, Updated POSMs, Accurate pricing, Proper planogram execution, Visibility of hero SKUs
• Identify display enhancements to improve shopper flow, dwell time, and conversion.
• Recommend innovations for retail storytelling (e.g., QR displays, demo stations, lifestyle visuals).

2. Trade Promotions & Seasonal Campaigns

• Develop channel-specific promotions tailored for: Malls, Modern trade, Partner stores, Retail kiosks
• Coordinate monthly promo cycles aligned with Marketing and Sales priorities.
• Track promo effectiveness through uplift metrics, foot traffic, and sell-through performance.

3. Cross-Channel Coordination

• Work closely with: Marketing (campaign messaging, creative alignment), E-Commerce (platform promos, cross-channel consistency), Sales (store needs, competitive insights), Operations (deployment, logistics, manpower)
• Ensure unified brand storytelling across retail, digital, and promotional campaigns.

4. Analytics, Performance Tracking & Insights

• Track store-level KPIs: Foot traffic, Conversion rate, Units sold per SKU, Average ticket size, Promo performance
• Analyze data to guide: Display improvements, Promo design, Retail investments, Territory and channel prioritization
• Prepare weekly and monthly reports highlighting insights, risks, and opportunities.

5. Supplier, Vendor & Store Coordination

• Manage POSM production (A4/A2 posters, standees, banners, permanent fixtures).
• Coordinate with partners for fabrication, logistics, and manpower requirements.
• Ensure timely delivery and high-quality execution of all trade materials.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related course.
• 2–3 years experience in Trade Marketing, Retail Activation, or Channel Marketing.
• Strong ability to translate brand campaigns into retail storytelling and in-store experiences.
• Advanced analytical skills; able to interpret sales data, shopper insights, and channel performance.
• Excellent presentation and communication skills.
• Highly organized, proactive, and comfortable handling multiple concurrent projects.
• Willing to travel for store visits, activations, and audits.
• Experience in appliances, consumer electronics, FMCG, or retail is an advantage.

Job Type: Full-time

Pay: Up to Php50,000.00 per month

Work Location: In person