Website Developer & Digital Marketing Specialist (SEO & Google Ads)
Website Developer & Digital Marketing Specialist (SEO & Google Ads)
Job Summary
We are seeking a talented and proactive Website Developer & Digital Marketing Specialist to join our dynamic team. This role is responsible for designing, developing, and maintaining our company website while executing effective digital marketing strategies focused on SEO and paid advertising campaigns. The ideal candidate will possess strong technical skills combined with a strategic mindset to enhance online presence, drive traffic, and increase conversions across our digital platforms. This position offers an exciting opportunity to contribute to our growth through innovative web development and targeted marketing efforts.
Duties
- Develop, customize, and optimize the company website using HTML, Wordpress and other web technologies to ensure a user-friendly experience.
- Implement SEO best practices, including keyword research and on-page optimization, to improve search engine rankings.
- Manage and optimize Google Ads campaigns (Google AdWords), including setting budgets, targeting keywords, creating ad copy, and monitoring performance.
- Utilize Google Analytics to analyze website traffic data, track campaign effectiveness, and identify opportunities for improvement.
- Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
- Design and execute digital marketing strategies across various channels to increase brand visibility and lead generation.
- Monitor industry trends in digital marketing, SEO, and e-commerce to stay ahead of the competition.
- Collaborate with cross-functional teams to ensure website content aligns with marketing campaigns and business objectives.
- Manage advertising budgets efficiently to maximize ROI while maintaining cost-effectiveness.
- Assist with e-commerce platform management by optimizing product listings and promotional content.
Qualifications
- Proven experience in website development using Wordpress, HTML, CSS, JavaScript, or related technologies.
- Strong knowledge of SEO principles, keyword research tools, and techniques for organic search optimization.
- Hands-on experience managing Google Ads (Google AdWords) campaigns with a track record of successful results.
- Proficiency in Google Analytics for tracking website performance metrics and deriving actionable insights.
- Familiarity with digital marketing strategies across multiple channels including social media, email marketing, and paid advertising.
- Experience working within e-commerce environments is preferred.
- Budgeting skills for managing advertising spend effectively while achieving campaign goals.
- Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Strong communication skills and ability to work independently or as part of a team in a fast-paced environment. This role offers an engaging opportunity for a creative yet analytical professional eager to make a significant impact on our online presence through innovative web development and targeted digital marketing strategies.
Pay: $1,500.00-$2,567.40 per month
Benefits:
- Casual dress
- On-site parking
Work Location: In person