Workforce Marketing Coordinator

Workforce Marketing Coordinator

The Workforce Marketing Coordinator is responsible for promoting key workforce programs, resources, and initiatives for the TourismforME workforce campaign through strategic marketing, digital communications, and partner outreach. This part-time role will be approximately 25 hours per week with flexibility in scheduling. The role supports the Maine Tourism Association’s workforce development program, TourismforME, by increasing engagement, participation, and awareness across multiple platforms. This position is grant funded and will end in December 2027.

This role is ideal for an outgoing professional who loves making new connections. If you are someone who thrives on building partnerships and championing programs through content and conversation, this may be the perfect opportunity for you.

While there is some flexibility for occasional work from home, the ideal candidate will be able to regularly commute to our office in Hallowell.

Key Responsibilities

Marketing & Promotion

• Promote our workforce programs, including: Online and in-person courses, Reimbursement programs, Internships, Mentorships, Job board, Events, and School presentations, to increase awareness, adoption, and usage among educators, employers, and partners using social media marketing, email marketing, print advertising, and digital campaigns, ensuring grant targets are met.
• Create and manage social media content on a weekly basis.
• Work with the greater Maine Tourism Association marketing department to maintain brand and message consistency.
• Develop and edit website content through Wix. Extensive web development skills are not necessary but some familiarity with website design would be helpful.

Communications & Newsletters

• Develop and distribute a monthly newsletter for teachers highlighting resources, programs, and internship/job opportunities.
• Create a monthly workforce newsletter for employers featuring industry updates and program highlights.

Employer Outreach & Workforce Engagement

• Conduct outreach to employers to promote and increase awareness and participation in programs.
• Encourage employers to sign up for the job board and participate in workforce initiatives.
• Recruit students to participate in internship programs and match them with employers.

Program & Administrative Support

• Assist with program logistics, including venue scheduling and coordination.
• Track program enrollment and other key metrics for grant reporting.

Qualifications

• Experience in social media management, marketing, sales, and/or communications.
• Strong knowledge of SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Strong written communication skills and ability to tailor messaging to different audiences (educators, employers, students).
• Familiarity with B2B marketing principles and multichannel marketing approaches.
• Comfortable with outreach, relationship-building, and stakeholder communication.
• Organized, detail-oriented, and able to manage multiple projects simultaneously within budget constraints.

Preferred Skills

• Graphic design or content creation experience.
• Familiarity with job boards, email marketing platforms, website development software, and/or CRM tools.

About Us

The Maine Tourism Association is a non-profit trade association and the state’s largest advocate for all tourism-related businesses. Incorporated in 1922, MTA members include lodging, restaurants, retail, campgrounds, outdoor recreation, guides, tour operators, amusements, and cultural and historical attractions. MTA is dedicated to leading the growth and sustainability of the tourism industry.

Pay: $32.00 per hour

Benefits:

• Employee assistance program
• Flexible schedule

Work Location: In person