Workshop Systems & Digital Marketing Specialist
With a proud history dating back 140 years, the Bosch Group now employs over 413,000 people across 60 countries and 150 nationalities. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. The Bosch Group’s strategic objective is to facilitate connected living and innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” To this day, Bosch remains privately owned, with 94% held by a charitable trust. Bosch is a rather special company. With its more than 470 locations worldwide, the Bosch Group has been carbon neutral overall (scopes 1 & 2 of the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard) since 2020. This is achieved with four levers: improving energy efficiency, generating energy from renewable sources, purchasing green electricity, and offsetting residual CO₂ emissions with carbon credits. Visit sustainability.bosch.com for further information on the Bosch Group’s sustainability strategy.
Bosch Mobility is the largest business sector of the Bosch Group and a leading supplier in the automotive industry. Our vision is to shape a new era of mobility – mobility that is sustainable, safe, and exciting, pooling our competencies in the domains of Energy, Advanced Driver Assistance Systems, Motion, Software, Services, and Compute across all domains and vehicle segments.
Within Bosch Mobility, the Mobility Aftermarket division (MA) offers technologies that are used worldwide in almost all vehicles. We continue to work on our unique combination of solutions for spare parts, diagnostic devices, workshop equipment and services.
Bosch is an equal opportunity employer. We celebrate diversity and encourage applicants of all backgrounds.
Job Description
Are you passionate about digital innovation, customer experience, and operational excellence?
Are you looking to play a key role in driving the performance, consistency, and growth of the Bosch Car Service network — a globally recognised workshop concept supporting over 15,000 partner workshops worldwide.
This is a unique opportunity to combine operations, digital marketing, and network development in a highly visible, cross-functional role.
As the Workshop Systems & Digital Marketing Specialist, you will drive the success of the Bosch Car Service network across Australia and New Zealand by ensuring consistent execution, strong digital presence, and operational excellence across all partner workshops.
In this full-time, permanent role based at our Clayton headquarters you will act as the key connector between workshops, sales teams, and internal stakeholders—supporting both on-the-ground operations and digital ecosystem performance.
Key Responsibilities
Workshop Concept & Network Performance
- Drive implementation and compliance of Bosch Car Service standards across the network (brand, CI, customer experience, service processes)
- Provide operational coaching, audits, and action plans to improve workshop performance and consistency
- Support workshops with technical inquiries and system-related processes
- Act as the first point of contact for internal sales teams on workshop concept topics
- Lead rollout of new services, including business models, pricing strategies, and value-added services
Digital Ecosystem & Integration
- Manage on-boarding/off-boarding and optimisation of Bosch Car Service digital platforms
- Ensure integration across websites, CRM systems, analytics tools, and marketing platforms
- Maintain data accuracy and reporting through Power BI and CRM systems
- Troubleshoot system issues and continuously enhance digital tools and functionality
- Communicate updates and drive adoption of digital solutions across the network
Marketing & Customer Experience
- Plan and execute marketing strategies, campaigns, and promotions aligned with workshop programs
- Manage social media content, ensuring brand alignment and quality
- Support new workshop acquisitions through targeted campaigns
- Coordinate events, webinars, and training sessions (logistics, communication, attendance)
Operations, Compliance & Governance
- Conduct audits to ensure compliance with brand and digital standards
- Maintain accurate documentation, workflows, and marketing processes
- Monitor and manage digital presence, including content accuracy and take down requests
- Drive consistency across customer journey touch points and workshop processes
Stakeholder Engagement & Collaboration
- Build strong relationships with workshop partners, sales teams, and internal stakeholders
- Act as a cross-functional connector to resolve operational challenges and accelerate adoption
- Support continuous improvement initiatives across the network
Qualifications
We are looking for an innovative thinker who works well in a team environment, is very results focused with an affinity to data, and displays a high level of attention to detail.
You will also be able to demonstrate the following:
Essential:
- Degree in Marketing, Business Administration or similar
- Experience in franchise, network concepts, or workshop/service environments
- Strong understanding of digital platforms, CRM systems, and marketing execution
- Excellent communication, stakeholder engagement and relationship-building skills
- High attention to detail with strong organisational and time management skills
- Ability to work both autonomously and collaboratively
- Advanced Microsoft Office skills (Excel, PowerPoint, Word)
- Driver’s Licence
Desirable:
- Automotive industry experience (technical or sales exposure)
- Experience with SAP, Salesforce (C4C), Power BI or similar tools
- Experience supporting workshops or field-based networks
- Strong presentation and training delivery skills
What Sets You Apart
- Digitally savvy with a passion for improving customer journeys
- Strong problem solver with a continuous improvement mindset
- Confident communicator who can engage across all levels—from workshop technicians to senior stakeholders
- Agile, adaptable, and comfortable managing multiple priorities
- Commercially aware with a focus on performance outcomes
Additional Information
- 80% office-based (Clayton HQ) | 20% field-based (workshop support)
- Frequent domestic travel across Australia & New Zealand, with occasional international travel
- Work with a globally recognised brand and a high-performing, collaborative team
Additional Information
We recognise that our employees are our greatest asset. Through the diversity of our business and commitment to personal and career development, we can provide you with new and exciting opportunities so you can achieve your full potential!
We offer our employees:
- The ability to work flexibly
- Training and development programs to help you reach your full potential
- 14 weeks paid (or 28 weeks at half-pay) Parental Leave for primary carer (in addition to government paid parental leave)
- Superannuation on unpaid Parental Leave
- The option to purchase additional annual leave
- A wide range of Health and Well-being programs
- Support and counselling services with work or personal matters through our Employee Assistance Program
- Up to 50 weeks Income Protection for permanent employees
- Diverse and exciting career opportunities, both local and international
- Discounts on Bosch products and as well as products from affiliated brands
Your application
We are committed to building a sustainable, inclusive, and diverse workforce in all its forms. We value diversity in our organisation and in our recruitment activities and believe that every voice adds value. We actively pursue a recruiting strategy that works towards eliminating unconscious bias. To apply, please submit your cover letter and resume through the online application link.
Please note: You need to be an Australian citizen, or hold Australian work rights, to apply for this role.
Bosch does not accept any agency submissions unless approval has been given by a member of the Bosch HR Team. All agency submissions must be submitted directly to Bosch HR. Potential candidates submitted by an agency directly to any Bosch employee or manager without Bosch HR approval will not be considered by Bosch. Bosch will not be liable for a recruitment fee in these circumstances. Any agency terms and conditions must be signed by Bosch HR indicating acceptance.