Youtube Channel Growth & Campaign Manager

Zorabridge Consulting Limited is an HR firm that bridge the gap between qualified talents and their desired organisation.

We are recruiting to fill the position below:

Job Position: Youtube Channel Growth & Campaign Manager

Job Location: Ikeja, Lagos
Employment Type: Full-time

Key Responsibilities
Channel Management & Subscriber Growth:

• Channel Growth: Manage all our Youtube channels and ensure aggressive channel growth
• Audience Maintenance: Manage and engage with existing communities to ensure high subscriber retention and brand loyalty.
• Organic Growth Strategy: Implement SEO best practices, including keyword-optimized titles, descriptions, and tags to increase discoverability.
• Content Scheduling: Maintain a consistent publishing rhythm across long-form content and YouTube Shorts.
• Community Engagement: Manage comments, polls, and community tab posts to foster two-way communication with the audience.

Campaign Execution & Optimization:

• Ad Management: Set up and manage all YouTube ad campaigns (Pre-roll, Discovery, Bumper ads) to meet specific reach and conversion targets.
• Performance Tracking: Monitor key metrics such as CTR (2.5%–8.0% benchmark) and Opening-hook effectiveness (targeting 55%+ retention at 30 seconds).
• Budget Efficiency: Optimize bidding strategies to ensure the most efficient Cost Per Click (CPC) and View-Through Rate (VTR).
• A/B Testing: Continuously test thumbnails, titles, and CTA variants to maximize click performance.

Analytics & Reporting:

• Detailed Documentation: Maintain a Delivery Log (tracking timelines) and a Performance Log (views, reach, watch time, and engagement).
• Insight Generation: Submit weekly snapshots and monthly deep-dive reports that include proactive optimization ideas and next-month test plans.
• Retention Analysis: Analyze average view duration and episode retention rates to identify where audiences drop off and provide feedback to the production team.

Required Skills & Qualification

• Interested candidates should possess a Bachelor's Degree with 3 years of experience.
• Platform Expertise: Mastery of YouTube Studio, YouTube Analytics, and Google Ads Manager.
• Growth Mindset: Proven track record of growing YouTube subscribers and increasing organic reach.
• Analytical Rigor: Ability to interpret complex data into actionable creative briefs (e.g., recognizing that a low CTR requires a thumbnail/title rework).
• Creative Intuition: A sharp eye for what makes a "punchy" thumbnail and a captivating opening hook.
• Discipline: High level of reporting discipline, ensuring all snapshots and analytics are submitted on time.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.