Role Purpose The Specialist, Paid Social Media Marketing (GDL) is responsible for leading the development, execution, and optimization of high impact paid social media campaigns across industry leading platforms to drive awareness, engagement, and performance outcomes for IHG s global portfolio of brands and lines of business. Operating within a gl…
Key AccountabilitiesBuild, maintain, and optimize dashboards, reports, and visualizations for assigned functions ensuring outputs are accurate, timely, and aligned with visual standardsTranslate business needs into structured reporting logic with guidance; support ad hoc analysis and insights to validate trends and support storytellingAssist in wir…
Key Accountabilities Develop and execute comprehensive test plans and test cases for SFMC email campaigns automation, push notifications and SMS, and integrations. Perform manual testing to validate functionality, rendering, personalization, and data accuracy across multiple devices and platforms. Collaborate with developers, marketers, and data te…