Job summary

We are seeking a marketing specialist to drive growth for VendorizeME through paid advertising, SEO, content marketing, email campaigns, and partnerships. The ideal candidate has experience running US-focused digital marketing campaigns, analysing performance data, and scaling customer acquisition in a fast-paced environment.

Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

VendorizeME — Performance Marketing:

Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to Atlanta and New York
Manage Google Ads campaigns targeting high-intent event-related search queries (wedding photographer Houston, caterer for birthday party Atlanta, etc.)
Run A/B tests on ad creative, copy, targeting, and landing page variants; report results and iterate weekly
Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending on tier approved by leadership
$25), booking conversion rate, and take rate attribution

SEO & Content:

Build and maintain city-specific event vendor landing pages targeting organic search traffic (e.g., Houston wedding caterers, Atlanta event photographers)
Produce blog content, vendor onboarding guides, and event planning resources aligned with SEO keyword strategy
Own the email marketing calendar: vendor activation drip sequences, host nurture campaigns, and post-booking review prompts

Vendor Acquisition & Platform Ads:

Run vendor-side acquisition campaigns to grow the VDM supply base (caterers, photographers, videographers) in launch cities
Manage the Platform Ads programme: onboard vendors to sponsored placement slots ($99–$299/month tiers), set up placements, and report performance
Execute the wedding planner and event blogger partnership programme — target 10 active partners by August 31

RE/TES — B2B Content Support:

Produce the monthly device pricing and availability newsletter for RE/TES wholesale and corporate clients
Develop B2B sales collateral: product sheets, SLA summary documents, and corporate pitch materials for the B2B Sales Executive
Support LinkedIn outreach content and company page management for TES corporate prospecting

Analytics & Reporting:

Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL, conversion rates, GMV attribution, take rate)
Provide weekly campaign performance reports to the growth lead.
Contribute to monthly business reviews with headline marketing metrics and experiment outcomes

Requirements:

3–5 years in digital or performance marketing agency or in-house
Demonstrated experience running US market paid campaigns on Meta Ads Manager and Google Ads, case studies, portfolios, or reference campaigns will be required at the interview.
Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least one email marketing platform (Mailchimp, Klaviyo, or equivalent)
Strong written English at a US-native standard.
You will produce ad copy, landing page content, and reports for a US audience
Strong analytical ability: comfortable reading campaign data, identifying trends, and making budget reallocation decisions
Nigeria-based with reliable high-speed internet and a home or co-working office setup suitable for video calls

Strongly Preferred:

Experience with a two-sided marketplace, SaaS product, or gig economy platform
Familiarity with product analytics tools: Amplitude, Mixpanel, or similar
Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console
Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)
Understanding of the US event and wedding industry is an advantage but not required

What Makes This Role Distinctive:

You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.
Direct access to the growth lead and CEO. Your work is visible at the highest level of the company.
You are building marketing infrastructure that will scale a marketplace toward a $2M Series A.
You will work across two market contexts — US consumer (VDM) and Nigerian B2B (RE/TES)
A rare combination that builds career versatility.

Benefits:

Compensation is competitive and commensurate with experience.
Specific package details will be discussed at the offer stage.
This is a full-time role with the expectation of full availability during Nigerian business hours and overlap with US Eastern and Central time for campaign monitoring.

How to Apply:

Submit your CV, a brief cover letter (maximum one page), and at least one campaign case study or portfolio example demonstrating US market digital marketing performance.
Applications without a portfolio or case study example will not be reviewed:
Shortlisted candidates will complete a brief practical assessment before the first interview.

Kenkeputa

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Marketing Specialist

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