Campaign Manager

Location: Maple Street (4 days a week)
Salary: £50 - £55k DOE + Bonus + LTIP & industry leading benefits

Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations

Be Part of Something Big. Join the Wingstop Team!

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.

We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024 & 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.

Who are we looking for?

This is a pivotal role at a defining moment for Wingstop UK&I. As Campaign Manager, you will sit at the heart of our growth engine, owning the product performance related campaigns that shape how the brand grows its core sales.

You will take full ownership of our product performance related campaigns from briefing our comms agency to reviewing the effectiveness. Working closely with Innovation manager, CRM/loyalty manager, brand and Ops, you’ll enusre every campaign is flawlessly executed across channels and restaurants.

. If you’re excited by fast growth, complex challenges, and the opportunity to create work that truly cuts through driving both fame and footfall, this is a chance to make your mark on one of the most culturally relevant QSR brands in the world.

Key Responsibilities

Campaign Strategy & Execution

Deliver bold, high-impact campaigns that drive awareness, traffic, and sales

Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments)

Own campaign messaging for menu launches and commercial activations

Brief and manage creative/content teams to deliver best-in-class assets

Ensure consistent execution across all channels (social, CRM, delivery, POS)

Partner with Digital & CRM teams to deliver seamless omni-channel campaigns

Student & Youth Audience Growth

Build and activate campaigns that resonate with student and youth audiences

Drive frequency and loyalty through targeted, culturally relevant activations

Work cross-functionally to ensure availability at key moments (e.g. late night, term time)

Leverage channels and partners to keep Wingstop front of mind

Commercial Partnerships

Own and grow third-party commercial partnerships to unlock new audiences and revenue

Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery

Identify, evaluate, and onboard new commercial opportunities

Act as the central POC for all partnership activity and internal alignment

Performance & Optimisation

Track and report campaign performance (weekly/monthly) with clear commercial insights
Partner with Finance & Ops to evaluate impact and identify growth opportunities
Lead post-campaign reviews and embed learnings into future plans
Continuously optimise campaign calendar based on performance and trading

Cross-Functional Leadership & Planning

Lead cross-functional working groups for campaigns

Align campaigns to the full guest journey across Ops, Delivery, and Finance

Own and manage the marketing calendar across campaigns and key trading moments

Collaborate with global markets to share insights and best practices

Competitor & Market Insight

Monitor competitor activity across QSR and chicken category

Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience

Deliver monthly competitor updates and quarterly deep dives

Translate insights into actionable opportunities for growth

What Success Looks Like

Campaigns that cut through culturally and commercially

Strong growth in frequency, especially among younger audiences

Partnerships that deliver measurable revenue and reach

A test-and-learn culture driven by data and insight

Why This Role

Real ownership from day one

End-to-end scope across digital growth and restaurant operations

High visibility and impact in a fast-scaling, culturally relevant brand

Opportunity to have big impact not maintain status quo

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

Generous annual Bonus scheme: with potential for higher earnings based on business performance

LTIP Programme: based on business performance

Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays

Enhanced Employer Pension Contributions: 5% Employer Contributions

Private Healthcare: Benefit from private health insurance, including Vitality at Work perks

Family Support: Enhanced maternity and paternity leave for growing families

Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling

EV Salary Sacrifice Scheme: available after 3 months of service

Mileage: 0.45p unlimited!

Welcome Pack: Start your journey with us with a Wingstop welcome pack

Discount Platforms: Access a wide range of retail, dining, and wellness deals

Flexible Pay Options: Use Wagestream for on-demand access to earned wages

Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role

Career Development: Unlock training and growth opportunities to advance your career

Professional Uniforms: Look the part with our branded attire

Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success

Benefits Platform: Access e-learning, lifestyle savings, and well-being resources

Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own

Exclusive Discounts: Enjoy 20-50% off when dining with friends and family

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we’re here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!

#INDHO)

INDMANAGE

Wingstop

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